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#SocialPro #XXa @bradbatesole
Brad Batesole – Staff Author, LinkedIn
LYNDA, LINKEDIN, AND OUR SUCCESS WITH FACEBOOK
#SocialPro #XXa @bradbatesole
CONSIDER THE AUDIENCE
§ Subscription based software.
§ Wide target market. § Lots of content.
#SocialPro #XXa @bradbatesole
§ If it’s new, we tested. § New formats had less
competition.
WE BUY A LOT OF ADS
#SocialPro #XXa @bradbatesole
We hyper-focused on every ad driving a conversion at a CPA lower than our LTV.
SUCCESS ISN’T ALL ABOUT CPA
#SocialPro #XXa @bradbatesole
From 0 to 1,000,000 fans in 1 year. Courtesy of free content.
CONTENT WAS KEY
#SocialPro #XXa @bradbatesole
NURTURING WAS PARAMOUNT
Educate
Reinforce
Reintroduce
What the brand is. Why you want this brand. Don’t forget the brand.
#SocialPro #XXa @bradbatesole
NURTURING WAS PARAMOUNT
Compel
Retain
Advocate
Here’s a good call to action. Here’s everything you can do. Now tell your friends.
#SocialPro #XXa @bradbatesole
Turn every paid experience into a viral one to drive down costs.
CONSIDER THE FULL STRATEGY
#SocialPro #XXa @bradbatesole
Personalization is a necessity moving into 2016.
PERSONALIZED & CREATIVE ADS WIN
#SocialPro #XXa @bradbatesole
Own what you do well. Bring the customer to your turf…for us, it was desktop.
WE DITCHED MOBILE (gasp)
#SocialPro #XXa @bradbatesole
Be compelling in your message. Leverage what you have, on your turf. Use custom audiences and remarketing.
WHAT DID WE LEARN?
#SocialPro #XXa @bradbatesole
Build a nurture stream. Personalize your content. Crack the viral nut. Refresh.
WHAT DID WE LEARN?