MailChimp 101 - Email Marketing from Fervor Marketing

#MAILCHIMP101 Twitter: @createfervor Web: createfervor.com

FOUNDATIONS FOR EMAIL MARKETING

http://createfervor.com

WHAT WE WILL COVER

Why Email Marketing w/ MailChimp

5 Foundations of Email Marketing

Strategic Plan: Audience, Goals and Calendar

Bonus Tips: How to Avoid Rookie Mistakes

MailChimp: Lists, Forms, Templates and Campaigns

FERVOR IS FOR GOOD. Fervor is more than just marketing, we make an impact by helping those who are out to do big things. We believe in doing things that matter.

Email Marketing entails sending one message to many

people—dozens, hundreds, or even thousands of people,

with their permission. - Fervor Marketing (Adapted from MailChimp)

WHY EMAIL MATTERS

Sources: Experian, DMA, MailChimp, Forrester and Radicati Group

$113B

$44.25

44%

64%

For every $1 spent on email marketing the average return was $44.25 on that investment.

Over 40% of email recipients made at least one purchase last year based on a promotional email.

Of decision-makers open emails on their mobile device.

Over 3.6 Billion email accounts registered in 2013 and growing by 10% per year.3.6B

Amount of yearly revenue from email in 2013.

5 FOUNDATIONS of EMAIL MARKETING

Define your audience. Describe in detail your ideal clients and their needs. 1

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5ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013

Create your content plan. What are you going to say to these ideal clients and why.

Determine frequency and goals. A 30-day communications plan is key to maintaining great relationships.

Design and deploy well. Manage one list, use forms to grow and templates to ensure campaigns are efficient.

Measure results. Review what happened each month and key in on metrics for growth.

Ideal Client Profile: Fervor






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Define your audience. Describe in detail your ideal clients and their needs.

Define your audience.Describe in detail your ideal clients.

Define your email communication goals.What are you going to say to these ideal clients and why?

@createfervor | createfervor.com | [email protected]

Create your 30-day communication plan. A plan is key to maintaining relationships.


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Minimum of ONE email per month. No more than daily.

Share something:

• Inspiring

• About others

• Informative

• Educational

• Engaging

• Industry Insights


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Measure results. Review what happened each month and key in on metrics for growth



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Measure results at least ONCE per month. Your review should

include:

• Web Traffic from Google Analytics

• Email Reports from MailChimp

• Social Media Engagement Report

• Overall calls or other Key factors

• Engaging

• Industry Insights

Definitions


Clicks

Can-Spam

Double Opt-In

Unsubscribes

Created in 2003, this act sets forth the basic legal principles that differentiate legal and illegal commercial email.

Opt-in requirement where a subscriber must click a confirmation link in a follow-up email after they submit their information through a signup form.

Subscribers who leave your email list.

Bounces are undeliverable addresses to an inbox. When an e-mail bounces, it is classified as either a soft or a hard bounce.

Bounces

When a tracked link is clicked in the campaign, this tracking info redirects the subscriber through MailChimp servers before sending them to the intended web address

Definitions


Permission

Campaign An email you send to your list. Each bulk email that is sent to the list is considered a separate campaign.

Agreement from a subscriber that indicates they've consented to receive email communications from you. MailChimp documents proof of this agreement when they join your list through a double opt-in signup form.





