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Mainstream but Muted:
How to Leverage the Basics to Market Your Brand
Who We Are
THE CURRENT LANDSCAPE
Legalized States
Industry Changes
This Was Cannabis
CANNABIS TODAYBeautiful Content Polished Products Established Brands
Cannabis Today
The Marketing Challenge
Platforms & Paid Media Policies
Not Permitted Not Permitted Not Permitted Not Permitted
AUDIENCE & PLATFORMS
B2C Audiences
Strain Explorer Dispensary Finder Strain Database News & Entertainment
Consumer Audience
Offerings
Compelling Content that Reaches Audiences Where They
Are
B2B Audiences
B2B Audience Offerings
Brand Visibility
Menu Management
Insights & Analytics
Expand Your Audience
To the Audience You Want
Create a Space for All Audience Types
Choose the Right Platform, Not all of Them
INLFLUENCERS
Influencers Become Paid Media
Leverage the Power of Micro Influencers
EXPERIENCES
Creative Events & Opportunities to Engage Offline
And Additional Touchpoints
Leverage Events to Capture Email
ADVOCACY
Create Shareable Content in Lieu of Paid
Leveraging Advocacy to Create Engagement