WHAT I LEARNEDAT #ICON15

Make An Appointment

With Your Audience

“Make An AppointmentWith Your Audience”

As content marketers, we’re constantly looking to move people through different “funnels” to capture leads and generate sales.

• KNOW YOUR AUDIENCE:You don’t have to deliver the best products – you have to deliver the BEST experience.

• HARNESS THE POWER OF INFLUENCE:Great marketers focus on increasing the size of their market instead of their market share.

• AVOID COMMODITY CONTENT:Don’t broadcast what everyone else is selling. Be unique and different in order to stand out.

70% of ALL content marketing isn’t consumed by the end user

BE UNAPOLOGETICALLY YOU:While it’s important to cast a wide net in reaching new clients & consumers, authenticity goes a long way. People respond to true human emotion and feeling.

ATTRACT LIKE-MINDED CONSUMERS:Valuable content can help you sell products that people never imagined they even needed.

COMMIT TO A NICHE AUDIENCE

• Primetime TV: Network executives take chances all the time on programming, like

The Cosby Show, hoping it resonates with audiences in primetime slots.

• Morning and Afternoon Radio Drive Times: People are stuck in rush-hour traffic every day. Make it a point to reach them when their options are limited.

• The Lunch Hour: Most people eat lunch around noon — at their desks. What better way to reach them than online when they’re already checking email?

Inspiration Over Lunch• Andrew Davis (@TPLDrew) knows MANY people eat

lunch at their desks every day. It’s a chance to capture them with unique content.

• Once a week, he sends an email to subscribers at NOON about how they can apply a host of bite-sized, real-world marketing principles into their business. #Ingenious

The End