MAKE BELIEVE LABSTomorrow Delivered

Make Believe helps organizations lead, innovate and grow through the power of Story.

We are a multi-disciplinary team of storytellers, strategists, researchers, design thinkers, makers and curators. We come from different backgrounds but we are united in the belief that stories can transform organizations and help them achieve greater impact in the world.

Strategically Grounded. People Centered. Story Led.

MAKE BELIEVE

Insight & Strategy

Storytelling Communication Innovation Labs

Uncovering the needs of your customers and identifying opportunities to serve them better than anyone else

Crafting central narratives that areunique, authentic and serve as a guiding light for decision making across the business

Developing creative platforms and films that engage stakeholders and compel them to learn more about your brand and story

Generating new thinking and designing solutions that address deeply held needs and beliefs

Facilitating collaborative workshops to uncover new thinking and bring strategies to life

OUR EXPERTISE

CLIENTS

Brand teams are constantly challenged to deliver growth and new thinking. But the day-day grind of running a brand often leaves little energy for innovation.

There is a better way.

Make Believe Labs inspire teams to uncover fresh opportunities and bring new ideas to life rapidly. We use the power of stories to help people understand the human condition and design solutions that delight.

Our facilitated and collaborative workshops fit within your existing strategic planning processes to maximize the team’s time and energy.

When ideas move in tandem with strategy, goals align, and great things happen.

And tomorrow gets delivered

MAKE BELIEVE LABS: TOMORROW DELIVERED

Leverage the power of storytelling to engage and align teams

Escape the “rivers of thought” that block new ways of thinking and acting

Mobilize teams to rapidly solve customer challenges

Learn techniques to tackle everyday challenges more creatively

WORK WITH US TO:

Quick Dip

Identify potential and define direction.

We’ll facilitate a half- day workshop to harness the collective wisdom of team, establish hypotheses and set a path for deeper exploration.

Outcome: A unified team & clear path forward

Intensive

Uncover opportunities and set priorities

Four weeks of intensive interviews, exploration and analysis culminating in a 1-2 day workshop that helps you identify new opportunities before setting initiatives in motion.

Outcome: A detailed opportunity map

Transformative

Generate powerful new solutions

Program over 8-10 weeks with facilitated workshops to uncover new learning, align on opportunities, develop creative concepts and generate multiple design solutions anchored to customer need.

Outcome: A concrete plan and design concepts to deliver customer impact

SOLUTIONS SCALED TO YOUR NEEDS

Definition

Understand the scope of the ambition and aligning the team on the task ahead

Discovery

Uncover customer needs and identify opportunity areas

Synthesis

Review key findings and create a shortlist of problems worth solving

Ideation

Generate ideas and develop solutions that address customer needs

Story

Craft a compelling case for the idea and describe the implementation pathway

OUR PROCESS

Novartis Oncology

Developed innovation blueprint for global brands inspired by start-up mentality, providing smart new ways to accelerate from insight to innovation

Janssen Pharmaceuticals

Partnered with the Novel Anticoagulation team to transform strategic planning by using story to uncover hidden opportunities and generate novel ideas

John Theurer Cancer Centre

Worked with Center chairman and chief innovation officer to create new platform to communicate the core purpose of the center, inspire employees and lay the foundation for future growth

CASE STUDIES

Thanks for sliding throughFor more information please email us at

info@makebelieveuk.com