Make

Them

Crave It

People use

Brand

to navigate the explosion of products and services

Now, more than ever before

How do you

draw them to you…

Like moths

to a flame

What you offer

has to be good

And Different

But that is not enough

To give your brand the right

Power and Pull…

You need to connect

Generate the

That’s for me! Spark

and create

Desire

How

Do

You Do

That

?

3 types of appeal feed

Desire

Mind Rational / Logic Heart

Connection / Feeling

Spirit Aspiration / Conscience

Personal or sensitive

Complex

For the long-term

A big-ticket item

Not easily returnable

Depends on an informed decision

Mind Rational / Logic

An ongoing relationship

Multiple interactions/transactions

To relate

To provide support

To guide

Heart Connection / Feeling

Inspire

Be the leader

Gather their support

Delight and enchant

Be innovative

Spirit Aspiration / Conscience

Each can be expressed 3 ways

Mind Rational / Logic

Heart Connection / Feeling

Spirit Aspiration / Conscience

A combination works best

Makes them crave it!

Your brand is your

invitation

Let it be an

authentic appeal

to the clients you

really want

Show them you care and…

HOW different you are from competitors

WHAT they like about you

Price & Value

Put out the right call…

…and you will get

the right response

Get Your Copy of

~Make Them Crave It ~ NOW

Ensure your brand … 1. Connects

2. Makes them say “That’s for Me!” 3. Creates DESIRE

Sue Hines

http://AspectsGalore.com

SueHines@AspectsGalore.com

805-277-3581

Credits: Female peacock- Flickr, Tyler Karaszewski