Upload
adam-kidan
View
393
Download
0
Embed Size (px)
Citation preview
Making Content
Marketing Work
By Adam Kidan
Observe your competitors and influencers
• Review their original content!
• Observe how many likes or comments these posts get to see what kind of content performs well for them!
• If you notice something works well, try incorporating it into your work
Research what’s popular
• Search in Google for content similar to what you publish, look at what comes up first and see why it’s ranking well!
• Note what they have that your content doesn’t and see if you’re missing any opportunities
Repeat past successes
• Look at pieces of content you’ve done before that got attention and build on them!
• Popular blog posts could become a series!• Existing content could be expanded and improved!• Popular topics could be approached in a unique
way
Discover your users’ interests
• Enable the Demographics and Interests reports in Google Analytics and get demographic information on your visitors!
• This tells you where they explore and what they’re searching for online so you can develop content that matches their interests to their services
Ask them • Customer
feedback allows you to both improve your content and create a relationship with your clients