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“Managing Creative Talent: Lessons From Hollywood Insiders.” - Chris Robichaud (Cannes Lions 2012)

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Page 1: “Managing Creative Talent: Lessons From Hollywood Insiders.” - Chris Robichaud (Cannes Lions 2012)
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“Give them the freedom to feel safe and to try anything they

want without fear it will be used against them.”

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“…we cast or hire someone for the special thing that they do, and then we try to change it. Don’t wash their stink off.

You choose them for a reason!”

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“There are thousands of ways a film can not get made – there are only a few seemingly

magical paths through the weeds of the process that get you to the finish line.

An invested team is the only way You get there.”

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“In the creative process, the most important thing is the communications of the film’s vision. Until everyone understands and is working toward the SAME creative goals, it is impossible to generate the best work.”

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“When you think you are communicating well and you think you are being heard and

understood, double back and make sure because THAT IS where the

problems arise.”

- Todd Garner

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“Too much input gets people confused. It takes people away from their initial instincts.

They start losing their way and losing what is pure about

their creative vision.”

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“Allowing them a space where they can creatively go as far off the grid as they need

to go because that’s generally where the best stuff is found.”

- Todd Garner

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