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Having a Marketing Mindset means that you’ve put workflow processes in place that
keep marketing at the forefront of your daily operations.
The less frantic your marketing efforts are,
the better for your success.
Copyright 2017 Affordable Marketing Solutions LLC
Prioritize Marketing
Consistency keeps your pipeline full
What has long been neglected cannot be restored immediately, Buddhist saying
Copyright 2017 Affordable Marketing Solutions LLC
Make time to work ON your business, not just IN it
It is recommended that 20% of a business owner’s time be spent on marketing
Marketing is an investment,
not an expense
Copyright 2017 Affordable Marketing Solutions LLC
Create and use a Marketing Calendar
Knowing what’s around the corner reduces frantic, last-minute stress and helps with best-practices strategic planning
Create reminders in advance
using Microsoft Office calendar
Copyright 2017 Affordable Marketing Solutions LLC
Source: Hubspot
Copyright 2017 Affordable Marketing Solutions LLC
KEY:
Holiday
Campaign
Ebook
Webinar
Blog Post
SlideShare
Product Launch
Experiment
Other
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
New Product Launching Holiday SlideShare
Holiday Blog Post
Holiday Campaign Holiday Campaign Holiday Campaign Holiday Campaign Holiday Campaign
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
Social Media Ebook
Social Media Blog Post
Holiday Campaign Holiday Campaign Holiday Campaign Holiday Campaign Holiday Campaign
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
Holiday
Holiday Campaign Holiday Campaign Holiday Campaign Holiday Campaign
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
Facebook Experiment Facebook Experiment Facebook Experiment
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
Social Media Webinar
[INSERT MONTH + YEAR]
Be your own customer
Have you….Dialed your own business phone? Purchased from your own website? Sent yourself a package? Tested all the forms and links on your website? Signed up for your own email list? Visited your own website? Googled your business?
To crystallize your marketing efforts,
change your perspective
Copyright 2017 Affordable Marketing Solutions LLC
Always gather contact info
Tether your customers to you so you don’t have to chase them all over the neighborhood (or the internet )
Customize as needed for your own marketing efforts
Copyright 2017 Affordable Marketing Solutions LLC
Copyright 2017 Affordable Marketing Solutions LLC
Keep a sample file
Doing this makes it easier for you to create your own pieces and emulate proper benefit-driven marketing verbiage
Start a ‘Sample’ file folder to drop in tangible pieces & create an Outlook
‘Sample’ folder too
Understand basic SEO to use to your advantage Labeling your content with appropriate language amplifies
your messaging to the audience that is looking for your business
Incorporate across all your marketing
channels such as: website, social media, blogging, posting articles, etc.
Copyright 2017 Affordable Marketing Solutions LLC
Content is everything
Learn to write solid, edited pieces to publish online and position your expertise so leads come to you
LinkedIn articles, blog + tie to site, press releases, to create social media content
Copyright 2017 Affordable Marketing Solutions LLC
Never underestimate the power of a single business card
Stash them everywhere!!!!!!!!!!!!!
Think of the back of your card as a billboard opportunity
Copyright 2017 Affordable Marketing Solutions LLC
Front line employees have a bigger impact on brand perception that any amount of marketing spend
This can make or break a customer relationship, especially in retail!
Train the hell out of anyone who
represents you to the public
Copyright 2017 Affordable Marketing Solutions LLC
Want a copy of this presentation?
Copyright 2017 Affordable Marketing Solutions LLC