Upload
smarksims
View
542
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Marketing Newsletter with knowledge of current scenario
Citation preview
EDITION II
Ab Sirf Online
WHAT IS “AB SIRF ONLINE”
When products are sold ONLY online, through retailers like Flipkart.
ONLINE RETAIL SHARE OF SALES
COMPETITIVE ADVANTAGES
Adds to seller’s brand Image
Higher Brand Visibility
Remove Intermediation• Low price to customer• More profit margin to
retailer
FACTORS CONTRIBUTING TO THE GROWTH OF ONLINE RETAILING IN INDIA
Increasing broadband Internet (growing at 20%
MoM) and 3G penetration all over the country
Rising standards of living and a burgeoning,
upwardly mobile middle class with high disposable
incomes
Availability of much wider product range (including long tail and Direct
Imports) compared to what is available at brick and mortar retailers
Busy lifestyles, urban traffic congestion and lack of time for offline
shopping
Lower prices compared to brick and mortar retail
driven by disintermediation and reduced inventory and
real estate costs
FACETS OF ONLINE RETAIL
GOOD!
Higher sales & profit
Reduction in distribution cost
Building Image of Motorola
Flipkart sells more than 1 million Motorola phones in
less than 5 months- Times of India
BAD!
Pets.com was the first virtual pet
store, launched in 1998
Faced problems:1) Differentiating from competitors
2) Selling low margin food with
high shipment costs
Consumers preferred to shop at
local stores. Website shut down
in 2000
UGLY!
Beacon was launched in 2007, to track Facebook users’
activities on outside partner websites
That information was shared on
Facebook and the users’ newsfeeds violating user’s
privacy
Due to multiple lawsuits, Facebook
was forced to discontinue that service in 2009
You are Mr. Karan Mehta, Brand Manager of Hiro Cycles. The Board of Directors have decided that a new range of mountain bicycles, MX-1, will be launched in November, 2014. The MX-1is a first of its kind mountain bicycle and comes with 18 gears, odometer and speedometer. It can be used on road and off road as well.The Board has also decided that MX-1 will be sold only online. You are required to come up with a marketing plan for the same.
CASE STUDY!
Mail the solution to [email protected] by 31st August, win attractive cash prizes