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MARKETING ???Is it Selling?Is it advertising?Is it customer handling?
Is it promoting?Is it price reduction?
Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.
Marketing is the management of process involved in identifying, anticipating and satisfying consumer requirements profitably. Marketing is the process of planning and executing the
conception, pricing, promotion, and distribution of ideas, goods, services to create exchanges that satisfy individual and organizational goals.-American Marketing Association
MARKETING DEFINED…
4
Simple Marketing System
Industry(a collection
of sellers)
Market(a collection
of Buyers)
Goods/services
Money
Communication
Information
IMPORTANCE OF MARKETINGCreates AwarenessBoosts SalesBuilds Company’s reputation
Prolongs company’s existence
MORE PROFIT
SIVA & the 4Ps
6
MarketingMix
Product
Price Promotion
Place
SOLUTION
INFORMATIONVALUE
ACCESS
Types of Marketing
Online Marketing
Offline Marketing
Word of Mouth Marketing and Many more
Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.
Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
MARKETING VS ADVERTISEMENT
MARKETING SURVEY
A general view, examination, or description of someone or something.
look closely at or examine (someone or something).
WHAT IS SURVEY???
A market survey is a tool used to gather information about existing or potential customers in a certain market or population.
The study of the spending characteristics and purchasing power of the consumer who are within your business's geographic area of operation; a research method for defining the market parameters of a business.
MARKETING + SURVEY
Problems faced by any organization in market are:- Customer related Product related Price related Promotion related Place related Competition
PROBLEMS IN MARKET
Maintain competitivenessAnalyze market sizeAnalyze Customer needRegulation of priceEffective promotionDistribution Channel Management
SOLUTION= MARKETING SURVEY
Telephonic interview Face to face Interview Focus group interview Direct mail interview E-mail interview Questionnaire Group Discussion
MARKETING SURVEY TOOLS
1. Define objectives & specify information to be collected
2. Select a sample3. Prepare questions for survey4. Collect data & analyze information5. Prepare report based on data analyzed
DESIGNING MARKET SURVEY
AREAS FOR INFORMATION COLLECTION
The aim of marketing is to know and understand the
customer so well thatthe product or service fits
him and sells itself.~Peter Drucker
