MARKETING

AUTOMATION BY GÜNTHER HASLBECK

OVENGA MEDIA

THE RAPID GROWTH OF AUTOMATION

50% INCREASE "IN 2015

The Number of companies adopting marketing automation is growing at rapid rate. Of the new technology available to marketers, automation is top of ist class in the ROI it offers its users. Let‘s have a closer look 2009 2015

MOST COMPELLING REASONS FOR IMPLEMENTING MARKETING AUTOMATION

84% COMPANIES USING OR PLANNING TO USE AUTOMATION

77%

increase REVENUE

65%

gain more INSIGHT

58%

measure PERFORMANCE

HOW DOES AUTOMATION"DELIVER EXCEPTIONAL

RESULTS?

AUTOMATION INCREASES THE EFFICIENCY OF YOUR MARKETING PROCESS, CREATING MORE CONVERSIONS

CONVERSIONS

COMPANIES THAT USE AUTOMATION HAVE

+53% 53% higher conversion rate from marketing response to marketing qualified lead

A MORE EFFICIENT SALES FUNNEL

Marketing automation optimized each level of the sales funnel. Automation users lose fewer leads and enjoy higher conversion then non users.

COMPANIES THAT USE AUTOMATION HAVE

+9% 9% higher sales Quota achievment rate

IDENTIFY THE HIGHEST QUALITY LEADS

With automatic lead scoring and grading, marketing automation usrs can identify the best leads automatically, focussing on the best opportunities

AUTOMATION HELPS TO ALIGN SALES AND MARKETING DEPARTMENTS WITH COMMON GOALS AND METRICS

ALIGNMENT

AUTOMATION BRINGS TOGETHER

C O M M O N G O A L S

Automation allows marketing and sales to

speak the same languag, using the same

definitions and working towards the same

goals.

PERFORMANCE VISIBILITY

Automation‘s tracking and reporting

allows sales and marketing departments

to access and understand each other‘s

performance at a glance

AUTOMATION BRINGS TOGETHER

A C C U R A T E C R E D I T

Stop disputes who is responsible for

revenue. Automation accurately attributes

closed business to the appropriate

campaign or sales rep.

M E A S U R E M E N T

Accuratelymeasure ROI, campaign

performance, funnel velocity and more to

gain an unprecedent view of marketing

and sales performance

GRADUATING TO AUTOMATION

TOP PERFORMING"COMPANIES ARE

ISN‘T IT TIME YOU START CONSIDERING IT YOURSELF?

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