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Marketing Automation - Your Online Strategy
Evolution of GetResponse Marketing Automation
The current state of e-commerce
Growing number of digital buyers
Number of digital buyers globally (in billions)
Source: Statista.com
Triggered messages average 152% higher click-through rates than "business as usual"
marketing messages.
EmailInstitute "3 Key Trends in Email Marketing & What to Do Now" (2013)
Transactional emails get 4 to 8 times more opens and clicks than non-transactional emails.
EmailMonks "[Infographic] Transactional Email" (2015)
Engaged consumers buy 90% more frequently, spend 300% more per transaction and are 5x more likely to indicate it is the only brand they would purchase in the future.
Rosetta Consulting "Customer Engagement from the Consumer’s Perspective" (2014)
How brands use marketing automation
They welcome new customers
They onboard new customers
They try to cross-sell
They try to up-sell
They engage and re-engage
They get and use feedback
They retrieve lost sales
GetResponse Marketing Automation
Conditions, actions, and filters
Workflows
Quick Poll
Real-life e-commerce example
Abandoned cart workflow
Completed purchase workflow
Conclusion
• Why you should use marketing automation
• How to sell more, more frequently, and build loyalty
• How to build post-purchase and cart abandonment workflows
Q&A
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Want more inspiration? Visit getresponse.tv/marketing-automation/
