WELCOME TO

OUR PRESENTATION

Md. AshadullahLecturer

Department of Management StudiesFaculty of Business Studies

Jahangirnagar University

A PRESENTATION ON

MARKETING ENVIRONMENT OF

FAIR & LOVELY

HUMAN BEINGS

Presented By:

SL Name ID No.

01. Md. Rejaul Karim ( GL ) 1532

02 Samima Akteri 1512

03 Md. Rasel Hossain 1553

04 Hazera Akter 1524

05 Maunghla Tin Rakhaine 1958

Introduce to our Group Members

INDEX1. BACKGROUND

2. THE MICROENVIRONMENT

3. THE MACROENVIRONMENT

4.RESPONDING TO MARKETING ENVIRONMENT

5. SUMMERY & CONCLUSION

BACKGROUND OF FAIR & LOVELY

Fair & Lovely Oil-Control Fairness Gel contains real papaya extracts that help your skin glow, watermelon extracts that cool and refresh your face and triple sunscreens that protect skin from the sun’s harmful UV rays. The brand Fair & Lovely has been a trusted beauty product for Indian subcontinent women since 1978.

MARKETING ENVIRONMENT

MICROENVIRONMENT

MACROENVIRONMENT

The Marketing Environment of

MICROENVIRONMENT

Microenvironment

The Company

Customers

Publics

Competitors

Marketing Intermediarie

s

Suppliers

THE COMPANY Fair & Lovely, the product of Unilever, a multinational company.

World wide fairness cream supplier.

The Product launched in 1978 in India Subcontinent.

Headquarter: Rotterdam, Netherlands.

Chairman: Michael Treschow.

CEO: Paul Polman.

Subsidiaries: Unilever Bangladesh Ltd.

Chairman and MD: Mr. Rakesh Mohan

Senior Vice President: Mr. Anwar Hossain Khan

Website: http://www.unilever.com Headquarter of Unilever

Fair & Lovely

SUPPLIERS Proton pharma private Ltd.Kakkat drugs and chemical company Ltd.BASF corporation careTriveni aromatics and perfumery private Ltd.A-B Enterprise(India)BABA Enterprise(Delhi)

MARKETING INTERMEDIARIESResellersPhysical distribution firmsMarketing services agenciesFinancial intermediaries

Company Brand Product catagoryEmami Naturally Fair Cream

CavinKare Fairever Cream

Paras Freshia Cream

Godrej FairGlow Cream, Soap

Ponds Ponds Fairness Cream,Lotion

Lakme Lakme Sunscreen Cream, Lotion

KCCL Tibet fairness Cream, Lotion

Nivea Sparklink Glow Cream

Olay Natural White Cream

COMPETITORS

PUBLICSFinancial Publics: Banks, Investment analysts, Stockholders.Media publics: Newspapers, Magazines, TV Stations, Internet media.Government publics: Government policy and Law.Citizen-action publics: BAPA and TIBLocal publics: Neighborhood residents and Community organizations.Internal publics: Workers, Managers and Board of Directors.

CUSTOMERSConsumer marketsBusiness marketsResellers marketsGovernment marketsInternational markets

MACROENVIRONMENT

DEMOGRAPHIC ECONOMICS

NATURAL TECHNOLOGICAL

POLITICAL AND LEGAL CULTURAL

MACROENVIRONMENT

DEMOGRAPHIC ENVIRONMENT Age - Users of the age of 15 to 45 years.Gender – Female are more ardent buyers of fairness cream.Young women aged – 15 to 45School girls aged – 12 to 14Middle class families (rural, urban people)Men aged- 15 to 45 and school boys aged 12 to 14.Income – 1 to 3 lakh income group is a big customer group for fairness creamSocial class – Users mainly from upper-middle to lower-middle group.

ECONOMIC ENVIRONMENTThe economic environment refers to the purchasing power of potential customers and the ways in which people spend their money.Industrial economies have markets that are diverse and carry many different types of goods.

In the beginning of the year 2009 Unilever has reported a 20% rise in profit after tax before exceptional items at Rs 457 crore in the January-March quarter of 2009.

ECONOMIC ENVIRONMENT

NATURAL ENVIRONMENTThe natural environment includes the natural resources that a company uses as inputs.

 Fairness vitamin: Vitamin B3Natural Milk proteinNiacinamide, Titanium-dioxide, Sodium ascorbyl phosphet, Allantion, Isopropyl mysirateClimateLand

TECHNOLOGICAL ENVIRONMENTTechnology includes all developments from antibiotics and surgery to nuclear missiles and chemical weapons to automobiles and credit cards. it can create new markets and new uses for products.TECHNOLOGICAL FACTORS Internet

Information exchange systems

Computers

Machineries

POLITICAL AND LEGAL ENVIRONMENTThose political factors that affect the activities of Fair and Lovely are called political environment . Some factors are given below:- Stability of government policies. Changes in ruling political parties Extreme nationalism Animosity targeted toward specific countries Trade disputes Violence, Terrorism and War Political and Social Activist and Nongovernmental Organizations Confiscation, Expropriation and Domestication

CULTURAL ENVIRONMENTThe cultural environmentconsists of institutions and the basic values and beliefs of a group of people.

1.Unilever has gained a large amount of consumers through its social programs

2.believes that an organization's worth is also in the service it renders to the community.

3.focused on hygiene, nutrition, enhancement of livelihoods, reduction of greenhouse gases and water footprint. 4.also responded in case of national calamities.

The most common response, to react, involves changing components of the marketing mix in response to environmental changes. Many companies constantly gather feedback from customers. The best organizations are able to respond quickly to environmental changes and capitalize on them. A less common response is to be proactive, or to try to change the environment before it changes the marketplace.

RESPONDING TO MARKETING ENVIRONMENT

Fair & Lovely's skin-lightening technology is known to be the best in the world! However, this hasn’t stopped the brand from innovating further to pioneer the development of cutting-edge fairness solutions. Fair & Lovely's brand-essence of ‘Rescripting Destiny’ has played a decisive role in its noteworthy presence in over 30 countries. Today, 250 million consumers across the globe strongly connect with Fair & Lovely as a brand that stands for the belief that 'beauty that empowers a woman to change her destiny'.

SUMMERY & CONCLUSION

Clinically proven Fair & Lovely is PERFECT for ALL Skin types

ANY QUESTION???