What You Need to Know About Marketing Events to Baby Boomers

Think Millennials are your most valuable attendees?

Think again.

Baby Boomers have plenty of disposable income...

%Money

to Spend

percent make over $100K per year

percent make$75K–99K per year

… and they have time to kill. The best part? Nearly all

believe experiences lead to a more fulfilling life.

Calendars to Fill

have more free time (the kids are gone!)

of Boomers are now retired

believe experiences lead to a more fulfilling life

PERCENT40

PERCENT54

PERCENT90

Time + money + a love of live experiences =

more spending on events

42% spend

$100

24% spend

$101 – $500

15% spend

per year on events$500

Events to Splurge On

per year on events

per year on events

Convinced Boomers are your new

favorite attendees?

Here’s how to market your event to them.

45%

30%

Online Search

Ticketing Websites

24%Social Media

How They Learn

About Events

You can reach them online, just like everyone else.

Time SpentOnline

Each Week

spend 5+ hours on the internet

spend 10+ hours on the internet

spend 20+ hours on the internetPERCENT

54

PERCENT96

PERCENT84

So, what will make these indulgent Boomers choose

your event?

Boomers' favorite events let them connect with others.

Boomers go to:

dating EVENTS PER YEAR EVENTS PER YEAR EVENTS PER YEAR EVENTS PER YEAR EVENTS PER YEAR

7.7social5.2

athletic4.5

music3.8

food & drink 3.3

In fact, Baby Boomers even go to more social and music

events than Millennials!

Ready to expand your event’s audience?

Find out how in our full guide to marketing your event to Baby Boomers.

READ THE FULL REPORT