WHAT IS MARKETING ?

CONCEPTS OF

MARKETING

NEEDSWANTS

DEMANDS

SEGMENTATIONPOSITIONING

TARGET MARKETING

OFFERINGS&

BRANDS

VALUE&

SATISFACTION

COMMUNICATION

DISTRIBUTION&

SUPPLY

COMPETITION

TASK

BROAD

MARKETINGENVIRONMENT

"These slides were created by Sohit Kumar, ISM Dhanbad, during a Marketing internship by Prof. Sameer Mathur, IIM Lucknow (See www.IIMInternship.com )“.