Marketing Management and

Analytics

Group Members

Hardik Krunal Sweety Sandeep Vishal Satish

Outline

About company Products introduction Why and Where? Current positioning Segmentation Advertisement Feedback

About company

• Headquarter:Neptune Element, Plot No. 96. EP-IP Industrial Area,Whitefield Road, Bangalore 560 066

• Manufacturing Unit:C-72 & 83, ITI Industrial Estate ITPL Whitefield Road, Mahadevapura Post, Bengaluru, Karnataka 560048

Products introduction

Why and Where?

Why

How it works

Where can be possibly used

Why?For both: Tracking your asset Big capacity battery Elegant design Water resistant

For SHIELD 1202: Keyless technology Online unlocking (from mobile/PC) Anti-theft alarm

How it works? Raw products used

Circuit (GSM+GPS module) Battery High Entropy Alloy

Where can be possibly used?

Industrial asset tracking

Verifying the container is not opened by unauthorized personnel

Where can be possibly used?

Luggage track during travel

No loosing, Keys Purse Mobile Phone

Current Positioning

As a best tracking devicein the market

-Tracking the world

Price

Price

Price

Competitors

Segmentation Survey Form

Segmentation Survey Form Results

Segmentation Survey Form Results

Segmentation Survey Form Results

Segmentation

Product 1201

• Import and Export Industry

• Transport Industry

Product 1202

• Middle Class• High Class

Psychographic segmentation

Segmentation

Product 1202

• Developed Cities• Developing Cities

Geographic segmentation

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Thank you