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Confidential - Do not distribute Chris Hicken & Phil Sharp UserTesting
Marketing, Meet UX How to Increase Conversion Rate & Boost Revenue
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Chris Hicken COO
UserTesting [email protected]
Phil Sharp Senior Marketing Manager
UserTesting @iamphilsharp
Thue Madsen Marketing Associate
KISSmetrics @thuelmadsen
@usertesting #KISSwebinar
Join the conversation on Twi!er!#KISSwebinar @usertesting
WATCH WEBINAR RECORDING NOW
A brief example…
Note: we’ve received permission to use all video clips in this presentation
Video clip available at: h!p://kiss.ly/1mHrt3a
Section One
Section One
Help! I want these insights!
DO
SAY
USER TESTING
ANALYTICS
!!!!
SURVEYS
!!!!
VOICE OF CUSTOMER
WHY? WHAT?
DO
SAY
UserTesting Userlytics / YouEye /TryMyUI
Techsmith / Silverback Ethnio Tobii
In-lab user tests
KISSmetrics Google Analytics
Optimizely / Monetate CrazyEgg / A!entionWizard
TeaLeaf / Clicktale Adobe Analytics / Webtrends
UserZoom / Loop11
!
SurveyMonkey / Qualtrics / GCS Foresee/ iPerceptions / Zurb Verify
Medallia Optimal Workshop
PickFu Qualaroo
Instant.ly, AYTM
Support emails
LivePerson / Live chat Twi!er and Facebook page
Kampyle / OpinionLab Verint / UserVoice
Communispace / GutCheck Qualvu
WHY? WHAT?
Analytics tells you what happened.
KISSmetrics tells you who did it.
UserTesting tells you why.
WHY?
Why is nobody buying the product you want them to?
Why do people create an account, but not purchase?
Why do people leave a"er 6 months?
Why did the B version of the A/B test win?
Don’t trust your gut.
Tappers and listeners.
User testing: the marketer’s secret weapon
Observe your audience before they get to your site
What catches their eye?
What do they think of the landing page?
Learn from your competition
Improve your funnel
LOG IN WITH GOOGLE
Start Your Free KISSmetrics Trial
Generate A/B test ideas that make an impact
Test marketing campaigns before you launch them
Don’t lose sales from mobile devices
Video clip available at: h!p://kiss.ly/1mHs3hu
Google Analytics tells you what happened.
KISSmetrics tells you who did it.
UserTesting tells you why.
Questions?
Chris Hicken COO
UserTesting [email protected]
Phil Sharp Senior Marketing Manager
UserTesting @iamphilsharp
Thue Madsen Marketing Associate
KISSmetrics @thuelmadsen
THANK YOU
![Conversion UX: The Psychology of Color [Infographic]](https://img.pdfslide.net/doc/110x75/5888d53d1a28aba1058b5611/conversion-ux-the-psychology-of-color-infographic.jpg)
