Marketing on Social Media

Marketing on Social Media

By Pooja Pai and

Vignesh P Kudva

Guide Dr. Mohsin

JKSHIM, Nitte -574110, India.

19/9/2014

Introduction

• Social Media Marketing is a form of internetmarketing that implements various socialmedia networks in order to achieve marketingcommunication and branding goals.

• Social media marketing primarily coversactivities involving social sharing of content,videos, and images for marketing purposes.

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Meri Maggi- Facebook Page

•Emotional connect•Contests•Various strategies to grab attention of consumers•Print ads, Texts Videos etc.•Interaction with customers

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Bisleri- Facebook Page

• Developing relationship with customer• Description various product range• Attracting the customers through attractive offers and gift hampers

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Lakmé - Facebook Page

• Information on various product range• Offers, discounts etc.• Testimonials of various celebrities • Demonstration and directions of usage

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Social Networking Sites Number Of Users(Million)FB 1280

Google+ 540

Linkedin 300

Twitter 274

53%

23%

13%11%

Number Of Users(Million)

FB Google+ Linkedin Twitter

LinkedIn Ads

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Facebook Ads

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Payment Option

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AdwareAdware, or advertising-supported software, isany software package which automatically rendersadvertisements in order to generate revenue for itsauthor. The advertisements may be in the userinterface of the software or on a screen presentedto the user during the installation process. Thefunctions may be designed to analyse whichInternet sites the user visits and to presentadvertising pertinent to the types of goods orservices featured there. The term is sometimesused to refer to software that displays unwantedadvertisements.

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References

• https://secure.facebook.com/giftcredits/index.php?context_id=10202855410925802&is_redirect_secure=1&use_payment_engine=1&tracking_id=06jqBh81Z6nFDZClB&user_currency=INR&paypal_merchant_group=65&account_country_code=IN&payment_item_type=2&hash=AeRZpJIUSZFrkoyX

• https://www.facebook.com/drass.jkshim?ref=stream

• https://www.facebook.com/ads/create/?campaign_id=282141474901&placement=emuca&extra_1=not-admgr-user

• https://www.linkedin.com/ads/start?src=en-all-ad-li-ads_by_li&trk=ads_by_li&utm_medium=ad&utm_source=li&utm_campaign=ads_by_li

• http://en.wikipedia.org/wiki/Adware

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https://www.facebook.com/drass.jkshim?ref=stream

https://www.facebook.com/ads/create/?campaign_id=282141474901&placement=emuca&extra_1=not-admgr-user

https://www.linkedin.com/ads/start?src=en-all-ad-li-ads_by_li&trk=ads_by_li&utm_medium=ad&utm_source=li&utm_campaign=ads_by_li

Questions

• Pooja Pai ([email protected])

• Vignesh P Kudva([email protected])

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