MAGIC CARPETAlways on the Go

WHAT ISMAGICCARPET?

Your travel companion.

Magic Carpet is an online travel company

which provides interactive, travel related

forums and provides reviews on travel

related content.

As it's name suggests, the company aims to

provide and facilitate hassle free and an

amazing travel experience.

TRAVEL IS MORETHAN JUST AN

EXPERIENCE"Travel is a way of life."

GOALWhat the company aims to achieve.

The company aims tobecome the in the travel

agent business first, inIndia and later expand its

horizaons overseas.

ANALYSINGMARKETDEMANDS

Identifying available market,potential market and target market.

People are accessing onlinetravel apps per second in

Australia alone. Available Market: Anyone who has an enthusiasm

to travel

Potential Market: Anyone who can afford to travel

Target market: Frequent travellers and mainly

backpackers, young adventurous travellers.

AVAILABLE

POTENTIAL

TARGET

WHATPROBLEMS AREWE SOLVING?We address to and give solutions toproblems faced and aim at giving bytravellers during trips/tours.

Designing offering'sValue Proposition

STRATEGY

Provides unique differentiation in product mix.All the other competitors only address and communicates to people who encounter only aspecific set of problems. Unlike Magic Carpet, which aims at solving customer’s problems

and improves their situation holistically, faced when on a tour. Especially TravelLitedelivers specific benefits that no other company does. TravelLite is mainly used by

customers who go on long trips, backpacking, with very little commodities available andour app provides a solution to travellers who face a problem of transportation during the

travel.

HOW TO ACHIEVECOMPANY'S GOAL

TACTICS

C O M P A N Y . C O M

T H E B E S T W A Y T O R E A C H O U R T A R G E T C U S T O M E R B A S E I ST H R O U G H I N T E G R A T E D C O M M U N I C A T I O N S M I X .

O N L I N E M A R K E T I N G S T R A T E G I E S :

Develop a mobile app. Develop a website. Along with giving best userexperience. Make a brand logo.Start a travel blog.Connecting with experienced travellers, adventurous bloggers and expeditors,namely, open a social networking website where travellers can meet othertravellers. The main initiative is to have ties with frequent travellers, famousbloggers to endorse our brand and get experienced travellers to help with ourbrand. Use celebrity marketing, in this case, famous bloggers so that theircustomer base can get introduced to our company. Partnering with bloggersand featuring them in next videos

O N L I N E M A R K E T I N

C O M P A N Y . C O M

T R A D I T I O N A L M A R K E T I N GS T R A T E G I E S :

Advertising, focused on target markets.

Offline marketing, Print

advertising, Ads on local transport

Joining and conducting travel events.

Media Marketing, i.e, messaging,

emails.

Sales promotion: Giving our loyal

customers discounts in flight fares,

hotel tariffs and in restaurants.

Events:

Conduct "Traveller of the Year" contest.

Conduct a Travel Photography contest.

Since our target market mainly consist

of mainly youngsters who have

enthusiasm to travel and always on the

lookout for adventure, adrenaline

junkies and thrill-seekers. These kind

of events communicate to them and

would help in creating brand equity.

AN OVERVIEW OF THE MOBILE APP

SALIENT FEATURES OF MOBILE APP:

Meet & Connect with travellersHappening EventsTravelLite (provides transport facilities)Travelogue

MEETING & CONNECTINGWITH TRAVELLERS

"An online social networking platform by Magic Carpet whichfacilitates networking and connection with fellow travellers. Ifyou are backpacker travelling alone, you can find and join agroup or create a group of your own with travellers going to thesame destination. You get to meet travellers from all over theworld.

G I V E S Y O U U P D A T E S O F T H EH A P P E N I N G E V E N T S I N T H EP L A C E W H E R E Y O U A R ET O U R I N G .

Using maps and location, the app can detect

the place you are in and will send an update

of the events that are going to take place at

that time.

HAPPENING EVENTS

TRAVELLITE

An online travel forum and a commodity

developed by Magic Carpet exclusively

used for web mapping service, route

planning and online car /bike/cycle

rental services and online cab booking

services.

WHATPROBLEMARE WESOLVING?

We want to make travel moreaccessible to everyone

TravelLite addresses to problems

encountered by travellers during long

trips / backpacking trip. Any

unexpected change of plans, TravelLite

is the perfect solution. Also, local

cabs/buses/trains might not always be

funnest thing to do.

TRAVELOGUE

Get advice and suggestions from experienced travellers, localites and bloggers from all over the world.

PUBLISHING A

A N O N L I N E T R A V E L B L O G S T A R T E D A N D R U N B Y M A G I C C A R P E T I NA S S O C I A T I O N W I T H S O M E E X P E R I E N C E D T R A V E L L E R S A N D

B L O G G E R S T O H E L P Y O U G I V E T H E E X P E R I E N C E D U R I N G Y O U RT R A V E L S . C O N N E C T I N G W I T H E X P E R I E N C E D T R A V E L L E R S ,

A D V E N T U R O U S B L O G G E R S A N D E X P E D I T O R S , N A M E L Y , O P E N AS O C I A L N E T W O R K I N G W E B S I T E W H E R E T R A V E L L E R S C A N M E E T

O T H E R T R A V E L L E R S . T H E M A I N I N I T I A T I V E I S T O H A V E T I E S W I T HF R E Q U E N T T R A V E L L E R S , F A M O U S B L O G G E R S T O E N D O R S E O U R

B R A N D A N D G E T E X P E R I E N C E D T R A V E L L E R S T O H E L P I N P R O M O T I N GT H E B R A N D . U S E C E L E B R I T Y M A R K E T I N G , I N T H I S C A S E , F A M O U S

B L O G G E R S S O T H A T I T H E L P S C R E A T E A B R A N D I M A G E W I T H T H E I RC U S T O M E R B A S E .

TRAVELOGUE

HOME PAGE ACCOMODATIONHOLIDAYS ANDPACKAGES

S T R U C T U R E O F T H E A P P A N DD I F F E R E N T S E G M E N T S

RESTAURANTS &EATERIES

PLACES TO VISIT MEET & CONNECTWITH TRAVELLERS

HAPPENINGEVENTS

TRAVELLITE TRAVELOGUE

TRIPADVISOR MAKEMYTRIPCOUCHSURFER

M A I N C O M P E T I T O R S

All these companies share the same profile as my app, Magic Carpet, but Magic Carpet

provides differentiated offering which enables to sommunicate to a huge number os

cutomers. With the help of Partnerships with bloggers, the app has potential to become

the leading app in travel industry.

THANK YOUT O F I N D O U T M O R E , C O N T A C T , M R U D U L A K A V U R I .

-Mrudula Kavuri, IIT Madras*All the names and ideas are still in liquid stage, they can be changed as we are developing the app.