Happiness will be delivered to your

door steps.

SITUATION GOALS COURSE OF ACTION

Gradual increase in students living away from home.

Want tasty and healthy food at their door step.

At an affordable price.

Situation

GOALS

To provide the customers with ‘healthy’ and ‘tasty’ food at an

affordable rate.

Course of Action

Developing the base app.

Connecting with the tiffin centers

Collecting data about the targeted customer segment

Dealing with third party app store

Affiliate the centers who are willing to provide the

service. Final Polished version

of the app

What problem is being solved?

Providing food which is tasty and healthyDelivery at the door steps.At affordable price.

Target Customers

Students away from home.

Students interning.

Bachelors living alone.

Old age people own their own.

Currently there are50 million people

using food apps worldwide.

But these apps do not provide for ordering a home made tiffin or its subscription

Major Competitors

Collaborators might include

As affiliated marketing partner and:

Home based tiffin centers, Large Scale tiffin centers,

Delivery partners.

Points of Parity

• Food delivery App

• Delivers from many outlets

Points of DifferenceFood is made and delivered by tiffin centers.Customers can choose one meal, one day

subscription, one month subscription and half-yearly subscription.

Customers can customize their meals.Customers can demand for a new food item

to be added or changes in already existing recipe.

Customers can add new recipe on the comment section of the app.

01FREEMIUM MODEL

Present only in premium version

• On demand recipe.• Multiple cuisines in

a day.

02

PUBLICITY Another crucial aspect is publicity and reaching out to customers, and we plan to do it in following manner

Targeting College students by providing them:

Collaboration with food

delivery apps for mutual publicity.

Ad Campaigns on Social Media

Trend the app on third party app stores like Getjar and

Mobogenie.

Most important of all,Beta Version and

WORD OF MOUTH

03

REVENUE GENERATION

• Hyperlocal Advertisement

• Cashless Payments

• Online Ordering• GKK for Business

PRICE

• Premium version at $1, the price is set low so that the students can afford it.

• Free trial of premium version for a month.

BRAND ELEMENTS

LOGO Quality approved by Law

Execution Head

Marketing Head and

TeamPR Head Technical

HeadFinancial

Head

Geographical Analysis

App launch in Bangalore, Chennai, Vellore and some other South Indian States.

Thank you.

DISCLAIMER

This presentation was made by Manisha Arya (NLSIU, Bangalore) as a part of Marketing Internship under Proff. Sameer Mathur (IIM Lucknow).

Prof. Sameer MathurManisha Arya