Marketing plan for freelancers

Create focus and simplify your marketing efforts with a marketing plan for your translation business

© Tess Whitty - Marketing Tips for Translators 2015 @Tesstranslates #ata56 1

Link to electronic copy of marketing plan: http://marketingtipsfortranslators.com/lexd

http://marketingtipsfortranslators.com/lexd

Who am I?

• EN-SV freelance translator for 13 years

• Professional and educational background in marketing

• Passionate about sharing what I have learned - trainer, presenter, mentor, author, coach, podcaster

• Started presenting on marketing plans for freelance translators since 2010


Benefits of having a marketing plan


Prevents waste of time

Brings focus on your target market

Gives direction for your efforts

Creates new leads and networking opportunities

Produces more clients and more money

Measures your progress

Steps


Analyze

Plan

Implement

Analyze

Current situation - Services


What services do you offer right

now?

How are they priced and how

are they different from each other?

Additional services to better

meet client needs?

Current situation - Specialization

What is your expertise?

In what areas is there a strong demand for your services?

What do you WANT to work with?

How can you improve your expertise?


Current situation - Clients

Industry

Size and

nature

Location

Needs


Several client groups?Focus on mostlucrative

Current situation - Competitors

Top 5Compare to

your business

Messaging and

positioningServices


Current situation – How are you unique?


What do you want to achieve (vision)?


A vision is about creating a short statement that will guide you over the next 3 to 5

years. It should be specific enough to say something about what you will do and

equally what you will not do.

4 Basic ways to grow your business


1. Raise prices

2. Find new clients

3. Sell more to existing clients

4. Diversify

Target Market

Industry?

Location?

Size?


Target Customer

Role/position?

Demographics?

Problems?

How can you help?


Goals


Deciding on marketing tactics


• What worked last year and what did not work?

• What will you do next year?

• Where will you market these services?

• What methods will you use?

Marketing Activities

Website and other inbound marketing

Networking online and offline

Recommendations and referrals

Research potential clients and markets

Direct contact (email, phone, letters…)

Develop marketing material


Budget

• How much money?

• Does budget fit tactics?

• Are there alternatives?

• How much time do you have?

• Annual and monthly budget?


Marketing calendar


Tracking and following up

• Finances/income

• How many customers?

• Online presence

• Follow up on clients, prospects and goals

• Where did you hear about me?


Conclusion

Developing a marketing plan is nothing more than setting goals and making a to-do list to get you there. The most important thing is to follow

it, to set up goals, and go back to see if the marketing is working. If the plan is not working,

change it and adapt to new circumstances.


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QuestionsEmail: [email protected]

Website: www.marketingtipsfortranslators.com

Tess Whitty

@Tesstranslates

Tess Whitty

Marketing Tips for Translators


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