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Strategy Retreat
Arvind MaharajanApril 29th, 2014
1.What went well?
New LMS Development
UX Design
Brochure Design
Content Partnering
1.What went well?
CRM Implementation
Website Design
Digital Marketing Campaigns
New LMS Development
UX Design
Brochure Design
Content Partnering
1.What went well?
CRM Implementation
Website Design
Digital Marketing Campaigns
DIGITAL MARKETING
SALES FUNNEL
Generate Traffic
Generate Leads
Get Applications
Get Enrollments
DIGITAL MARKETING
SALES FUNNEL
Traffic – 49,343
Generate Leads
Get Applications
Get Enrollments
DIGITAL MARKETING
SALES FUNNEL
Traffic – 49,343
Leads - 3241
Get Applications
Get Enrollments
DIGITAL MARKETING
SALES FUNNEL
Traffic – 49,343
Leads - 3241
Get Applications
Get Enrollments
6.6%
DIGITAL MARKETING
SALES FUNNEL
Traffic – 49,343
Leads - 3241
Applications - 433
Get Enrollments
6.6%
DIGITAL MARKETING
SALES FUNNEL
Traffic – 49,343
Leads - 3241
Applications - 433
Get Enrollments
13.4%
6.6%
Improving Conversions
>Triggered a 3-Day Video Tutorial Campaign“Learn Predictive Modeling in 3 Days & Predict the winner of 2014 Elections!”
>Sent weekly Newsletters about Analytics
DIGITAL MARKETING
SALES FUNNEL
Traffic – 49,343
Leads - 3241
Applications - 433
Enrollments - 86
13.4%
6.6%
DIGITAL MARKETING
SALES FUNNEL
Traffic – 49,343
Leads - 3241
Applications - 433
Enrollments - 86
13.4%
6.6%
20%
2.What didn’t go well?
2.What didn’t go well?
• PGPBA was a startup with very limited resources
• Being a new program we had to pave our own path
3. What can be improved in your area and how?
3. What can be improved in your area and how?
• Introducing Levels in Programs to increase repeat customers– PGPBA Level 1; Level 2; Level 3
• Building an exclusive team for blended/executive programs @ Gurgaon
4. What can be improved in the organization and how?
4. What can be improved in the organization and how?
Improving Team dynamics•Improved team dynamics helps in better productivity
4. What can be improved in the organization and how?
Improving Team dynamics•Improved team dynamics helps in better productivity
How?•Recreational activities on/off Campus – Carrom, cricket, parties,etc.•Weekly/Monthly get-togethers on campus
Thank You
