Marketing Tech Stack Showcase Panel

#B2BSummit

April 29-30, 2015 | AT&T Park, San Francisco, CA

Moderator: Scott Brinker President & CTO, ion Interactive

@ioninteractive @chiefmartec

©2015 Copyright Demandbase, Inc.

Demandbase Confidential. 2

Marketing Tech Stack Showcase Panelists

Franz Aman SVP Brand & Demand, Informatica @franzaman

Susan Ganeshan CMO, Clarabridge @sganeshan

Kristin Hersant VP of Marketing, Livefyre @kristinhersant

Informatica Marketing Infrastructure

MARKETO

Sales & Marketing

Data Warehouse

Translation

Engine

“Owned”

Communities

Social

Analytics

informatica.com

Targeting

“Earned/Paid”

DI, DQ, DaaS,

MDM, Cloud

Web

Analytics Reporting

Tool

“Paid” DAM

Social

Media

Publishing

SALESFORCE CRM, PRM, Support

ADOBE

LATTICE

ENGINES

Clean

Connected

Safe

Learning

Management

System

DemandBase

DTM – Data Layer

…

Informatica Marketing Infrastructure

Website Content

Outbound Prospecting

Inbound Marketing

PR & Social Media

Team Collaboration

Content

Social

Advertising

Analytics

Contacts

Brand & Design

PR & Voice

Lead Mgt

©2015 Copyright Demandbase, Inc.

Demandbase Confidential. 7

Thank You to Today’s Panelists

Franz Aman SVP Brand & Demand, Informatica @franzaman

Susan Ganeshan CMO, Clarabridge @sganeshan

Kristin Hersant VP of Marketing, Livefyre @kristinhersant