Marketing - The Key Strategies

Marketing PresentationMarketing PresentationVinod KrishnanVinod Krishnan

Copyright © Vinod KrishnanCopyright © Vinod Krishnan

5 May 20145 May 2014

Objectives & Goals

• Become a preferred brand in healthcare services

• Increase customer experience thru multi-channel engagement platforms

• Focus on customer demand – increase leads by X%

• Become a leader in healthcare services

• End to end process implementation – focus on increased ROI



Market Presence

Value to Customers

Online, Website, Mobile

We don’t sell anymore – they

buy

Come, Chase, Caught & Co -Create

BRAND

BRAND

AWARENESS

AWARENESS

CUSTOMER

CUSTOMER

EXPERIENCE

EXPERIENCE

DEMAND DEMAND GENERATIONGENERATION

DIG

ITAL

DIG

ITAL

STR

ATE

GY

STR

ATE

GY

SO

CIA

L SO

CIA

L

STR

ATE

GY

STR

ATE

GY

MARKETINGMARKETING

Marketing – It’s impact


Brand Awareness

3

1

2

6

4

5Brand

PositionBrand

Promise

Events & Trade Shows

Print & Digital Website, Print, online, social

Brand LoyaltyPromise, On time, Partners

3

Testimonial & FeedbackLet our customer speak

PromotionWalk the talk -Live your brand

PR StrategyMedia Coverage, Online Press

Customer Experience


Website

SearchGoogle, Yahoo

Speed of DeliveryOn time

Support

Customer EngagementFacebook. LinkedIn,

Twitter

Competitive Pricing

Discussion platformsEvents, Forums, Blogs

Service Quality

1 Value addition – Exceed customer expectation

2 A story –that speaks for you

3 Provide reliable, responsive on time support

20% of the annual revenue is lost for not delivering a positive CX

Source: Global Insights on Succeeding in the Customer Experience Era, 2013


Digital Strategy

Opportunity Pipeline

• Responsive website• Engaging content• User friendly• Content freshness• Blogs & Microsites• Track performance• Google Analytics• FAQ and Support

• SEO/SEM• Ad words• Keywords & page rank• Inbound Traffic• Content Strategy• Discussion forums• Online PR strategy

• Email Marketing• Webinars• Drip/Trigger Campaigns• Profiling• Newsletters• Advertisement• Landing pages• Link building

1 Build a website that is responsive in all digital platforms

2 Is your website engaging your customers

3 Is your website available for search engines W

eb & m

obile

On

lin

e

Campaigns

LEADS

Demand Generation

Demand Generation

CHASE• Database development• Account intelligence• Digital assets• Social media• Inside sales• Nurturing• Appointments setting

CO-CREATE• Partner marketing• Influencers• Analysts• Peers• Authors• Media• Thought leaders

COME

• Social Media• Content• Endorsement• Referrals• Viral• Media

CAUGHT

• Website tracking• Reverse lookup• Digital assets• Triggers• Interactive emails• Account intelligence

Social Media – The SMART strategy

Social Media Strategy

SPECIFIC

MEASURABLE

ATTAINABLE

RELEVANT

TIMELY

Identify Target Audience

Give and collect info - Insights

Set achievable targets – do not complicate

Right platform for the right campaign

Plan and schedule – do it at the right time

Vinod Krishnan

http://www.linkedin.com/pub/vinod-krishnan/2/68a/993

[email protected]

+91 89714 43005

http://www.linkedin.com/pub/vinod-krishnan/2/68a/993

mailto:[email protected]