Marketing Across GenerationsConnecting with your customers, no matter their ages

Dave MeyerPresident, BizzyWeb

dave@bizzyweb.com 612-424-9990

Welcome!

Request the PPT and notes by emailing Dave& here’s how to ask questions LIVE…

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Who are We?Who are We?

What do we Do?What do we Do?

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Agenda

1.A bit about us2.Generations: An overview3.Traditionals4.Boomers5.Gen X6.Millenials7.Gen Z

Generations

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Traditionals: 1925-1945 (71+)

Boomers: 1946-1964 (52-70)

Gen X: 1965-1979 (35-51)

Millenials: 1980 – 2000 (16-34)

Gen Z: 2001+ (under 16)

Traditionals (71+)• Mostly Retired• Conservative in spending (fixed income)• Traditional media: Newspaper, yellow

pages, TV, Radio• Mobile devices are shifting their consumption

(iPads/tablets and large phones)• Push Value: benefits and tangible

Boomers (52-70)• High-end material items• Nearing/entering retirement: 10k/day• The “Me” generation• TV, Telephone, some Email• PCs, begrudgingly going mobile• Value face-to-face connections

Generation X (35-51)• “Digital Translators”• Management / Entrepreneurs• Loyal to profession, not necessarily employer• Parents• Facebook, email, text – comfortable with online

but may still prefer more personal connection• Provide lots of information and context - researchers

Millenials (16-34)• Tech Savvy – prefer text/mobile• Snapchat, instant communication• Entrepreneurial, want to make a difference

and feel entitled to rewards • Digital native – comfortable with sharing

and interacting completely online• Need to capture attention: Humor, novelty,

“shiny” content• 75% of workforce by 2025• Want to make a difference, open to change

Gen Z (under 16)• Almost entirely mobile• Multi-taskers, multi-screens• Novelty, abundant information• Grab attention, provide context• Post-9/11 world, financial and geopolitical

angst, but optimistic for the future• Communicate with pictures and digitally

How to Use Tech• Web: The foundation• Email: Push to all• Social: Engage and Connect

• Facebook – everyone• Blog – your story and culture• YouTube – engaging video• LinkedIn – B2B• Snapchat – Millenials and younger• Twitter – small messages and breaking news• Find the mix that works for your customers

“There is No Spoon”• Generations are completely

made up• Nobody completely agrees

on date ranges or characteristics• People are unique• Focus on providing value and context• Help vs. Sell

Summary

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• We’re all unique, but we’re shaped by our times (There is no Spoon)

• Traditionals (71+) value people, tangible benefits

• Boomers (52-70) value face-to-face, and are moving online reluctantly

• Gen X (35-51) value career, family and are the translators between Boomers & Millenials

• Millenials (16-34) are tech-savvy, mobile-first and are digital native entrepreneurs

• Gen Z are completely mobile and multi-screen, just coming of age and grew up in angst

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Dave MeyerPresident, BizzyWeb

dave@bizzyweb.com, 612-424-9990

Thank You!

Grab your Buzz Report at BizzyWeb.com/Buzz

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