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Marketing Outside the Boxfor Future Growth
Sales & Marketing
Where Is Your Audience?
Blog: B2B & B2CLinkedIn: B2B
Twitter: B2B & B2CYou Tube: B2B & B2C
Facebook: B2C, some B2BPinterest: B2C, some B2BInstagram: B2C, some B2B
Google+: B2B & B2CConferences & Events
EmailPrint Media
Telephone / Mobile
Networking
The Time to Network Is Always!
What’s Your Story?
Your Website: The Hub of Your Plan
Website
Google Analytics
Social Media Strategy
What Are Your Goals?
Increase engagement, sense of community, loyaltyCreate awareness of new product or service offerings
Demonstrate competency, credibility, trust Provide information, become a resourceStay top of mind, build brand awareness
Learn what is important to your customersLead generation
Drive traffic to websitePromote events
Networking
Who Will Be Responsible?
Content Marketing
Which Social Media Platforms Are Best for Your Business?
Blog
Blog Example
Sign them up!
Make it easy for people to
subscribe to your blog
LinkedIn for B2B
Professional Social Networking
Networking, Identity, Intelligence
Six Reasons I Use LinkedIn
1. Develop a professional brand and identity
2. Expand your network--keep in contact as people change companies
3. Interact with other professionals
4. Use as a business intelligence tool
5. Obtain targeted news delivered daily by LinkedIn
6. Stay on top of industry trends by following and participating in groups
Export
Your
Database
To Excel
LinkedIn Exporting Connections
Create a Savvy LinkedIn Company Page
Share Updates on LinkedIn Company Page
Here are a few types of groups that are currently on LinkedIn:
– Corporate
– College alumni
– Nonprofit
– Trade organizations
– Conferences
– Industry-specific
LinkedIn Groups
LinkedIn Groups
LinkedIn Group Example
LinkedIn Group Example
How many degrees away are you from the people you need to know?
LinkedIn Leverage Your Network
LinkedIn Leveraging for Sales
Inside Track: Second -Degree Connections
LinkedIn Premium Accounts
LinkedIn Premium Accounts
LinkedIn Ads and Sponsored Updates
LinkedIn Ads
LinkedIn Sponsored
Updates
LinkedIn Reporting: Ads and Sponsored Updates
LinkedIn Monitoring: Ads and Sponsored Updates
You Tube
You Tube Example
Twitter Example
Facebook Example
Facebook Example
Facebook Events
Facebook for Business
Facebook Analytics
Pinterest Example
Pinterest Example
Instagram Example
Instagram Example
Hashtags
#hashtag
Google+
Google Rules
Google+ Example
• Remember: the written word is forever.
• Don’t be too spammy--social networks are all about the conversation. Engage with people, add value, listen, share ideas, like other people’s comments, and present your marketing – don’t just present your marketing. Add value!
• Don’t be confrontational. Try to resolve problems the same way you would if you were face to face with the person… on stage… in front of thousands… and as if it’s being recorded.
• Use the same decorum that you would use in any public event you attend when representing our brand.
• Support each other’s comments where you agree and share.
Protecting Your Brand On Social Media
Measure success, measure quarterly for growth:• The number of people in network
– Think quality, NOT quantity
• Use Google Analytics: Where are your visitors coming from?– Website referral traffic from LinkedIn, Facebook, Twitter,
Instagram, You Tube?
• Lead generation and sales:– Measure sales leads and closed sales
Measuring ROI
Digital Advertising
Print Mediums
Print Mediums
Event Marketing
Trade Shows & Conferences
The Importance of Branding
Questions?
Resources
Lisa Landry
Savvy Workshop, LLC
www.savvyworkshop.com
@savvyworkshop
http://www.facebook.com/savvyworkshop
https://www.linkedin.com/company/savvy-workshop
www.linkedin.com/in/llandry
Thank you!
