Beautiful accounting softwareBeautiful accounting softwareBeautiful accounting software

Beautiful accounting software

Jonathan Allan, GM Marketing

Marketing your practiceTarryn Brent, NZ Marketing Manager

What is marketing?

Why is brand important?

Know your target market

Match client needs

The elevator pitch

Don’t wait, act

Make yourself heard

Always add value

Six marketing playsPlay 1

Play 2

Play 3

Play 4

Play 5

Play 6

Know your target market

Who they are What they do Where they are Their needs

Know your target market

Designers

Copywriters

Photographers

Bring concepts & ideas to life

Agencies

Architects

Business management

Financials

Financials

Accounting

Financials

Business management

Financials

Accounting

Match client needs to your service

Creatives

The elevator pitch

Photo: Crush & Lovely Creative Studio

Don’t wait for customers to come to you

Website Newsletter

Brochure Campaigns Event

Make yourself heard through content

SEO SEM Social media

Website EmailCollateral

Enable Business – enablebusiness.co.nz

SEO recommendations

Meet your SEO experts

Lucy Goodwin Dave Anderson

Beautiful accounting softwarewww.xero.com

SEOGuide for Partners

GUIDE FOR PARTNERS SEARCH ENGINE OPTIMISATION

Introduction 1

What is SEO and why is it important? 2

SEO suggestions for Xero Partners 4

Example co-branded page 8

Example optimised page 9

Resources 10

General SEO suggestions 11

Further reading on SEO 13

Appendix – Xero branding 14

Glossary 15

INTRODUCTIONThis guide provides general advice on search engine optimisation (SEO). After reading it, you’ll be familiar with basic SEO methods, which you can use to optimise your website. The goal is to make it easier for search engines – and customers – to find your site.

Before you jump in, it’s important to note that SEO is complex and there is no guarantee of success. Your website ranking can be affected by competitor’s efforts, algorithm updates, and other factors outside your control. Luckily, the basics are fairly easy to understand and implementing them can drastically improve your website.

If you don’t see results immediately, don’t worry! SEO is an ongoing process – a marathon, not a sprint.

Guide contains:

•!An explanation of what SEO is – how it works and why it’s an important online marketing tool.

•" Our suggestions for Xero partners – these are practical steps you can take to ensure the Xero section/s of your website are more likely to be found by search engines.

•" General SEO guidance – you can use this as a starting point to improve your whole website.

• Further reading on SEO – extra information on some of the tips discussed in this guide.

PAGE 1GUIDE FOR PARTNERS SEARCH ENGINE OPTIMISATION

Photo:

Social Media

Photo:

Social Media

Always add value

Add-ons

Beautiful accounting software