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47% Stanford Web Credibility Project found that
of users make BUYING DECISIONS based upon A BUSINESSE’S SITE ALONE.
h"p://wpbusiness-ps.com/2014/08/good-‐design-‐ma"ers-‐business/
87% of U.S. SMBs cite WEBSITES as their MOST IMPORTANT digital markeKng tacKc.
h"p://www.emarketer.com/Ar-cle/Responsive-‐Design-‐Aims-‐Solve-‐Mul-screen-‐Dilemma/1009904
h"p://designers.hubspot.com/blog/15-‐years-‐of-‐homepage-‐evolu-on
67% Use of MOBILE DEVICES to
access the internet has increased
worldwide over 12 months.
15 h"p://-me.com/12933/what-‐you-‐think-‐you-‐know-‐about-‐the-‐web-‐is-‐wrong/
seconds
The average reader will spend only
on your website.
Maze-Like site structure
Over-‐Complex Sitemap No clear call to acKon Menu item order
Too many steps Or too few-‐
nowhere to go
LEAVE YOUR SITE
Users will
when they don’t know what to do.
h"p://blog.crazyegg.com/2013/07/19/why-‐users-‐leave-‐a-‐website/
Why Responsive Design
Increasing mobile and tablet users
Consistent experience on all devices
Less work for you and your customers
Fading lines between device types
h"p://designers.hubspot.com/blog/15-‐years-‐of-‐homepage-‐evolu-on
Historic Non-‐Responsive Design The Responsive Design Experience
80% of internet users are using
SMARTPHONES to search online.
h"p://designers.hubspot.com/blog/mobile-‐website-‐design-‐examples
2 The average tablet user spends
with the device.
h"p://blog.hubspot.com/blog/tabid/6307/bid/33328/21-‐Internet-‐Marke-ng-‐Stats-‐That-‐Will-‐Blow-‐Your-‐Mind.aspx
Hours/day
40% of mobile queries.
h"p://designers.hubspot.com/blog/mobile-‐website-‐design-‐examples
On that day, Google will make MOBILE FRIENDLINESS a ranking signal, affecKng…
12% of queries.
4% and Penguin affected about…
To put that in context, their Panda update impacted only about…
of mobile and desktop queries.
48% of users who arrive on a website
that ISN’T WORKING WELL ON MOBILE
take it as a sign that THE BUSINESS DOESN’T CARE.
h"p://blog.hubspot.com/marke-ng/compelling-‐stats-‐website-‐design-‐op-miza-on-‐list
Text & Image
Make certain to have…
Oh, Text as Image? Yeah, no.
Editable text Searchable text
Imagery to dissolve monotony Alt tags
94% of people cite DESIGN as a reason they
DO NOT TRUST A WEBSITE.
h"p://www.instantshiY.com/2013/09/02/importance-‐of-‐effec-ve-‐website-‐design-‐infographic/
Blogging
What’s your audience reading?
Your content needs to resonate with your
audience Post sufficiently frequently
Google rewards fresh content and penalized
stale content
46% of people READ BLOGS more than once a day.
h"p://www.slideshare.net/HubSpot/the-‐science-‐of-‐blogging-‐6086313
Who’s your audience?
End user vs. reseller Customer vs. employee Regulatory bodies
Current user vs. potenKal Local, regional, naKonal
notes
100% Viewers spend
more Kme on PAGES WITH VIDEOS.
h"p://www.marke-ngsherpa.com/ar-cle/how-‐to/videos-‐a"ract-‐300-‐more-‐traffic
85% Viewers are
more likely to PURCHASE A PRODUCT a^er watching a PRODUCT VIDEO.
h"p://www.invodo.com/resources/sta-s-cs/
90% Adding INFOGRAPHICS boosts credibility and traffic for websites as
of all informaKon we remember is based on VISUAL IMPACT.
h"ps://vwo.com/blog/snackable-‐content/
94% Users click ORGANIC SEARCH RESULTS over paid ads
of the Kme.
h"p://searchenginewatch.com/sew/news/2200730/organic-‐vs-‐paid-‐search-‐results-‐organic-‐wins-‐94-‐of-‐-me
Off-site SEO is everything else
Including, good ol’ fashion spreading the word to create clean quality
backlinks
Outreach
In-‐person networking
61% of LOCAL SEARCHES result in a purchase.
h"p://searchenginewatch.com/sew/study/2305421/315-‐businesses-‐boost-‐rankings-‐by-‐op-mizing-‐their-‐google-‐local-‐pages-‐study
44% of online shoppers WILL TELL THEIR FRIENDS
about a BAD EXPERIENCE ONLINE.
h"ps://blog.kissmetrics.com/loading-‐-me/
Doing It Wrong vs. Doing It Right
If you neglect online best pracKces… If you take your web presence seriously…
Loss of visibility Higher page ranking
Lower traffic More visitors
Damaged image Respectability & ValidaKon
Abandonment Conversion