Master Your Marketing & Attract More Residents (webinar slides)

©2016 AppFolio, Inc. | Confidential

2016 © AppFolio, Inc. Confidential.

AgendaMarketing Your Vacancies

Guest Cards & Applications

Screening & Move-ins

Reports for Tracking


Hello!David Gaultiere Product Manager

Katelyn BennettSr. Customer Success Manager

Q&A Panelists: Taelor & Jake

Today’s Presenters:


Time: Approximately 1 hour

Webinar is being recorded

Follow-up Email: Link to recording and slides within 48 hours

Details


Marketing Your Vacancies

Streamline your marketing process


Meet Susie• Lives in Seattle, WA• Works for a financial

services company• Looking to move to a new

2-bedroom apartment• Has a cat named Charles


45MRentalUnits

96%Occupancy

Rate

4MHousingShortfall

The Competitive Rental Market


The Perfect Match• You have a property

which meets Susie’s needs

• 2-bed available end of August


Complete Marketing Information• Provide details

about your property• Include pet policy

and amenities• Including pet policy

results in 20% more leads!


Add High-Quality Photos• Showcase your

property and floor plan

• Ensure renters know what to expect

• Listings with photos get 66% more leads!


Post Vacancies to Internet

• Post to Website• Post to Internet• Activate Premium Leads


What is Premium Leads?

• Access exclusive pay-to-list websites• Featured placement on most free sites• Only $10 per verified lead


Where Is My Property Listed?• 88 of the most

popular rental search sites

• Listing status for each site

• View links to listings• Available with basic

and Premium


Guest Cards & Applications

Automatic lead tracking and online application handling


The Millennial Renter

84%actively searchusing mobile.

75%use their mobiledevice to contact

a community.

40%of mobile users usevideo when making

a decision.


Susie Finds You• Google search for:

“2 bedroom apartment in downtown seattle”

• ShowMeTheRent.com• Fills out contact form

to inquire


You Receive a Guest Card in AppFolio

• Notified via email• Automatically

recorded in AppFolio• View details and

contact renter• Send emails and

text messages


Send Application On The Spot• Meet Susie for a showing• She loves the apartment

so you send her an application from your mobile app

• Susie fills out application on the spot!


The Power of AppFolio Marketing

450 KInternet Postings

6.9 MInternet Leads

259 KApplications Generated


Demo


Screening, Leases

& Move-InScreen instantly and send leases

online


Rental Applications Dashboard• Leasing > Rental

Applications

• Applications submitted online or manually entered

• Select the application to view details•Details:o Residential

historyo Employment

detailso Screening

informationo Etc…


Screening & App FeesScreen applicant if you are enabled for screening

Record application fee if not paid online


Convert Applicant to Tenant• Move Susie in from her

rental application!

• Information from application auto-completes first 3 steps!

• Enter lease details, then generate online lease


Move-In Flow

From applicationEnter lease detailsGenerate online lease


Create Lease Templates• Templates created

under Leasing > Leases

• Merge fields for:o Depositso Recurring charges o Tenant

informationo Property

informationo Lease dateso Etc…


Send Online LeaseTenant receives lease notification email & signs through Online Portal

Countersign lease electronically in your database


Susie is a Tenant! ● Application & Guest Card linked

to tenant page

● Signed lease attached in Lease Documents block

● Tenant can access completed lease in Tenant Online Portal

● Move-in charges immediately post to Tenant Ledger


Reports & Performance

Track and optimize your marketing performance


Reports for Tracking Guest Cards

Premium Leads Billing Detail

Prospect Source Tracking

Rental Applications

Screening Usage


Demo


Thanks!Questions?

Please submit a support request through the Help Center!