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#socialevents
Master the Art of Social Media for Events
Event Marketing Resources
Presented By:
Justin GonzalezMarketing Communications
@justinSF
DoubleDutchData Driven Event Apps
@DoubleDutch
#socialevents
THANK YOU FOR YOUR FEEDBACK!
#socialevents
WHICH SOCIAL NETWORKS DOES YOUR COMPANY CURRENTLY USE?
Twitter25%
Facebook25%
Instagram11%
Pinterest7%
Google+10%
Linkedin22%
#socialevents
WHICH SOCIAL NETWORKS DO YOU WANT TO LEARN MORE ABOUT?
Twitter23%
Facebook19%
Instagram15%
Pinterest11%
Google+14%
Linkedin18%
#socialevents
MY STRATEGY NEEDS HELP WITH…
Engagement40%
Inspiration25%
Advertising16%
Analytics / Data19%
#socialevents
2 COMMON THEMES
1. How do I get people to engage with my brand?
2. How do I get people to register for my event?
#socialevents
We’ll Cover…
Social Media 101: A Crash Course
The Rules of Social Engagement
Questions?
Master the Art of Social Media for Events
#socialevents
2015 STATE OF MARKETING
“The top 3 areas of increased spending include social media advertising (70%), social media marketing (70%), social media engagement (67%)...”
— Salesforce, 2015
#socialevents
WHAT IS SOCIAL MEDIA?
“Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks.”
– Wikipedia.org
#socialevents
WHAT IS SOCIAL MEDIA?
“’Social media’ is a way for people to communicate and interact online.”
— Moz.com
#socialevents
We’ll Cover…
Social Media 101: A Crash Course
The Rules of Social Engagement
Questions?
Master the Art of Social Media for Events
#socialevents
SOCIAL MEDIA STRATEGY
Listen
EngageMeasure
#socialevents
SOCIAL MEDIA STRATEGY
Listen
EngageMeasure
#socialevents
BRAINSTORM KEYWORDS
#eventprofs
event app
event tech
trade showexhibitor
meeting app
@davidadler @bizbash
@mpi#PCMACL
#socialevents
PUT THEM IN BUCKETS
Money Keywords Speakers Broad Keywords
event app Julius Solaris #PCMACL
event tech Liz King event planning
#eventprofs BizBash event registration
event marketer MPI event sponsorships
#socialevents
#socialevents
APPLY IT TO ADVERTISING
Money Keywords Speakers Broad Keywords
event app Julius Solaris #PCMACL
event tech Liz King event planning
#eventprofs BizBash event registration
event marketer MPI event sponsorships
#socialevents
SOCIAL MEDIA STRATEGY
Listen
EngageMeasure
#socialevents
THE 4-1-1 RULE
Share Content
Repost
Self-PromotionCredit: Joe PulizziContent Marketing Institute
#socialevents
TAILORED AUDIENCES
#socialevents
SOCIAL MEDIA AUTOMATION
#socialevents
SOCIAL MEDIA STRATEGY
Listen
EngageMeasure
#socialevents
QUANTITATIVE DATA
• Followers / Fans
• Engagement
• Timing / Frequency
• Click-thru Rate (CTR) / Conversions
#socialevents
TRACKING CONVERSIONS
Keyword Spend Site Visits Downloads Sign Ups
Money Keywords
$500 1,000 45 105
Speakers $750 2,500 85 210
Broad Keywords
$500 750 15 25
#socialevents
QUALITATIVE DATA
• Influence
• Sentiment
• Conversations
#socialevents
SOME TOOLS OUT THERE
Measurement Listening & Insights Monitoring & Responding
Crowdbooster Topsy BuddyMedia
Social Crawlytics Radian6 SocialEngage
Simply Measured Sysomos HootSuite
Demographics Pro Vocus Sprout Social
True Social Metrics RowFeeder Meshfire
Moz Analytics Zignal Buffer
Credit: Moz.com
#socialevents
SOCIAL MEDIA STRATEGY
Listen
EngageMeasure
#socialevents
Master the Art of Social Media for Events
Event Marketing Resources
Presented By:
Justin GonzalezMarketing Communications
@justinSF
DoubleDutchData-Driven Event Apps
@DoubleDutch
