Fundamental tips for setting up the right website infrastructure.
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1.TIPS & INSIGHTS: Maximizing Publisher Site Monetization
Shir Ross, Manager of Publisher Network
2. Generating more fromyour websiteRebuilding your webpage
Flooding it with ads Disrupting user experience 3. Follow critical
steps to set up your ads Site Layout Utilizing your Ad Network |
User Experience | 4. What they See is What you
Getwww.uservision.co.uk 5. Avoid Banner Farms 6. Stick to the
Standard 728X90 468X60 300X600160X600 120X600300X250 7. Show me the
Money!+200%eCPM 8. Add Special Formats Wisely 9. Fast Forward to
Video $1.3B in video ad spending in H1 2013 (6% of $20B total) 69%
of marketers to expand video budgets in next 12 months Its a
sellers market = High CPMs*IAB Study, 2013 10. Fast Forward to
Video BE THERE! Get a player (your ad network should have) Create
video content Sell your new real estate *IAB Study,
2013Pre/Mid/Post-rolls, small player, large player, etc. 11.
Promote your ContentIncrease user engagement & site experience
(avoid dead end) Increase site traffic Personalize your widget
internal, ads, traffic exchange, design 12. Working with your ad
networkEducation EntertainmentFinanceShoppingNewsSoftwareGames 13.
Dont Judge Based on Doggy-bag Traffic 1st Imp4th Imp12th Imp 14.
ENJOY THE HALO EFFECT Customized Buying plansGuaranteed Early Imps+
Exclusivecampaign rates+ DedicatedAdvertiser budgetsFilled Remnant
Imps 15. Dont Limit the Verticals 16. Dig Deep to Find the Gold
Target by day part, site section, user groupAd special format for
maximized yield 17. Thank You www.matomy.comShir Ross, Manager of
Publisher Network [email protected] mshirsaraross
