Media Kit

2016 Media Kit

About BSMBSM provides a wide variety of cost-effective advertising opportunities within professional and collegiate sporting venues across the United States (MLB, MiLB, NFL, NHL NBA, WNBA, MLS, NASCAR, USTA, NCAA and more). Our unique business model has allowed us to be a to be a ‘one stop shop’ for both national and hyper-targeted regional campaigns. Brands and Ad Agencies choose from cross-platform, digital out-of-home, social media, mobile, and in-venue sponsorship programs.

© 2016 Branded Sports Media. All rights reserved. Branded Sports Media, Branded Sports Media Iogo and all other Branded Sports Media marks contained herein are trademarks of Branded Sports Media and/or Branded Sports Media affiliated companies. All other marks contained herein are the property of their respective owners.

Branded Sports Media gives advertisers access to top teams, leagues, venues, and athletes!

Sports Marketing Made Simple• Relationships already in place with leagues,

conferences, teams, schools, concessionaires, talent agencies, athletes, technology partners, media networks, tracks, stadiums, and arenas

• Custom and impactful campaigns that build upon your brand objectives and target sports fans before, during, and after the game

• Flexible/Turnkey National or Regional Campaigns as simple as one single market

• Non-Official sponsors can enjoy extensive exposure to fan base without committing to team sponsorship

• Sponsors can leverage the influence of star athletes, musicians, and celebrities without high-cost endorsements

We Simplify the Process

Strategy Creative Content

Execution Measurement

Brainstorm ideas that fit brand objectives

Exposure of a sponsorship at multiple venues with the

demand of only one

Full service team to help campaign demands

We’ll take your logo and call-to-action and deliver a consistent message across all elements

Measure ROI and optimize future campaigns with detailed metrics

and performance reports

360° ExposureSurround the fans with your brand!

BSM has built a comprehensive catalogue of assets, providing the opportunity to engage sports fans with meaningful game-day experiences and amplify their message beyond the stadium.

Scoreboards

TVs

LED Ribbons

TVs

LED Ribbons

Sponsored Events

Tabling & Sampling

In-Game Promotions

Reach an Exclusive AudienceLoyal and passionate about their home team

Nielsen

58% 42%MEN WOMEN

Are more loyal to associated brands

More likely to try brand’s products

More liklely to be WOMinfluencers

Target Upscale consumersWho are affluent, well educated, decision makers

Nielsen

Well-educated affluent home owners

HHI over $100,000160144

College/grad degree+

159Own a home over $500,000

Families with children

1441+ kids in the household

116Have teens in home

213Took 10+ domestic over

the past year and stayed in top hotels

173Took 5+ foreign trios in the

past 5 years

Travels frequently for business or pleasure

171Households primary decision

maker for insurance

Decision makers at work or home

155Household’s sole decision

maker for household purchases

National Footprint & Year Round ExposureFocused in top media markets with flexibility to target any season

Ambient Media


Concession ProductsBranded Sports Media (BSM) produces sponsored food and beverage products that capture fan interest and encourage brand engagement.


Why BRANDed Trays?

*One-on-one fan interaction for 20+ minutes!67% of fans stated that the tray added value to their game day experience by making it easier to carry the food they purchased compared to the concessionaire supplied trays. In addition, 63% declared it was “a good way for brands to promote themselves” with more than half saying the tray was “more likely to grab their attention and be noticed” than other in-venue advertising.

Exclusive sponsored food and beverage tray at venues

Engagement & Interaction

• Coupons (tear-off or mobile), product samples, etc., that drive fans to retail locations for current or new product introductions

• Text-To-Win contests, sweepstakes, “Scratch-Off”,etc., that engage fans at the game and drive fans to sponsor’s Web site for further exposure to the brand messaging

• Mobile/television/internet assets distribution - QR Cod=e technology used to attract and engage fans through their mobile devices at the game (and can remain on the device), while collecting valuable fan data

* Source SRi Research (Sponsorship Research International)

Why BRANDed Trays?

*15% greater net awareness than in stadium signage

*475% greater awareness than in-game promotions

*53% more effective in generating awareness than outfield signage

*136% increase in brand awareness

*Each Fan receives an average of 13.8 Impressions during the course of the game*

360° digital and Social program components that reach beyond stadium

* Source SRi Research (Sponsorship Research International)

Thousands of mini-billboards stacked at the concessions stands and carried throughout venue, providing extensive brand/logo exposure

Big League Brand Exposure

Why BSM Souvenir Cups?

They are Souvenirs! Fans bring souvenir cups home to reuse them for drinks, storage, and other purposes, and they are reminded of your brand again and again. Higher volumes lead to higher impressions.

People actively seek out these cups if they have compelling content, imagery, or promotions. A variety of special effects are available to enhance the design.

They are Affordable.Incremental spend = incremental impressions.

They are Effective.

They are Attractive.BSM has industry-leading high definition printing options (7 colors: CMYK plus 3 PMS colors; in a flexographic manner) that you can truly get creative with.

Add some extra “Wow” factor with HD printing and more!

Glow in the Dark

Color Changing Ink

Fun Labels

Snack & Sip LidIML (In-Mold Labeling)

Crave Cup Color Change Plastic

High Definition PrintPearlescent/Metallic Tinted Color

Colored Lids

Activating SponsorshipsBRANDedTRAY’s integrated marketing triple play

Step 1. In The Game Step 2. Web & Social Contests Step 3. ROI Measurement

Your brand lands right in fans’ laps with BRANDedTRAY. But your offer reaches far beyond the stadium.

Drive traffic to digital properties to capture users and increase brand exposure through social media.

We provide insight into campaign effectiveness and measure the impact of your digital promotions with BRANDedTRAY

Step 1: In The GameNew Physical Tray Designs

• Clear calls to action leads to better conversion rates• Clean, eye-catching design with a clear intention• Promotions specific to the event, not generic

Step 1: In The GameUsing QR codes on the tray for instant traffic

Step 1: In the GameBSM has several available “on cup” options to engage fans and activate promos: 1.Peel and Win- this is a label that we can attach to the cup you choose. (ex. McDonalds Monopoly)

2.Digital Game label- this is a unique code that we can print on cups (ex. Slurpee codes)

3.QR Codes - link you to a website or social media promotion when scanned with a smart phone.

4.Text-to-Win & Text-to-Donate

5.Vanity URLs for Social Media Contest Pages, Landing Pages or Microsites

Peel and Win Digital Game Model QR Codes

Step 2: Digital Campaigns

Amplify your offer and entice visitors to leave you their contact information. We employ the latest techniques in marketing, design, and web technology to convert more fans into paid users.

Landing pages also act as a “bridge” between tray CTAs (calls to action) and any promotions potentially “disallowed” inside stadium by team or league regulations.

Conversion optimizing landing pages

*BRANDedTRAY Digital can provide custom development services to pass content registrant information via webhook or RESTful web service layer directly to Impractical Jokers Rewards to streamline user activation. Sweepstakes landing pages can be

A/B tested and optimized.

Thank You page spreads awareness outside stadium with social sharing.

Step 2: Social Media PromotionsExtend your offer beyond the stadium to friends of friends for a truly viral campaign!

Leverage the power of the largest social network on the Internet — Facebook. Increase engagement, get more page likes, and convert fans to active users through sweepstakes, contests, giveaways, and other exciting promotions.

Step 3: ROI Measurement & AnalysisMeasure the ROI of the tray in one dashboard

• Test ROI on promotions and see which perform better than others

• Run reports on any data pointsand compare campaigns against one another

• Collect emails and any other data that you request of fans

• Measure conversion rates, click-through rates, drop-offs, and more

Digital Signage

Digital Signage110+ million viewers annually!

• 200 sports properties and a digital network of over 20,000 screens across professional and minor league sports.

• Run reports on any data points and compare campaigns against one another

• 20,000+ digital screens reaching over 110 million viewers through a national footprint of 200 professional and minor league sports properties!

Digital TV Network

A Network Designed to EngageReaching fans where they dwell

High-Impact Video and Animated BannersOur network is designed to reach an exclusive segment of fans alongside the telecast of game-day action.Commercial spots play a minimum of 15x, allowing creative to be :15, :30, or :60 (seconds).

:15 rich-media ad banners run adjacent to the game with a minimum of 40x per event.

Make an ImpactBy capturing the attention of fans at the game

Nielsen

210MIN Average time spent at the stadium per event

20MIL

Unique visitors per regular season

37.7MIN

85%

95%

Average time spent in front of TV screen per game

Of sports fans notice TV Ads

Of them remember watching

Combine the power of traditional TV with the benefits of location-based media. All screens play one feed, offering the sponsor aroad block throughout concourses, bars, restaurants, and suites.

A Comprehensive Roster of Partners Featuring iconic teams & venues

Additional Opportunities

Our Professional Sports Media Assets

Scoreboards LED Displays Digital PlayerMentions

Tabling &Sampling

Branded Trays In-venueSignage

Mobile SponsoredEvents

In-gamePromotions

Scoreboards

LED Displays

In-gamePromotions

Tabling &Sampling

SponsoredEvents

Digital

Mobile

In-venueSignage

Branded Trays

PlayerMentions

Fan Engagement Platform• Our mobile fan engagement platform leverages

Bluetooth/Wifi/Geo-fences to deliver the right content to the right person at the right time.

• Fans tailgating, during the game, and after the event is long over can be engaged with premium video, gamification, and augmented reality experiences to influence decisions.

• We can get the beacons deployed quickly in most any stadium/arena as a Qualcom/Gimball Preferred Partner.

For more information, please visitwww.Brandedsportsmedia.comwww.Brandedsportsmedia.com/game-on

Chris ErratoMain: 888.718.4287Local: 203.780.8003 Ext: [email protected]

Thanks