A collaborative content marketing agency

Our philosophyWE BELIEVE:

A powerful story is the heart of your marketing plan.Many agencies focus solely on strategy, and think of content as an afterthought. Instead, we believe in a content-first approach. We focus on building brands through compelling content and design, and develop outreach strategies to fuel that growth.

Our philosophyWE BELIEVE:

Your solution should be as unique as your brand.We don’t use cookie-cutter plans to build marketing strategies. While we approach each engagement from a content marketing perspective, we focus on your goals to develop a customized, measurable plan that fits within your budget.

Our approachCollaboration is crucial. We don’t disappear for weeks at a time—we brainstorm with our clients, and shape our strategies together. After all, who knows your business better than you?

We hire well, and scale with specialized resources.Our staff consists of experts who often have a decade or more of experience in their field. If a project requires expertise beyond our internal capabilities, we draw support from our extended network of consultants. No project is ever put out to a random bid.We’re with you for the long haul.Rather than closing as many contracts as we can, we focus on growing strong, ongoing relationships with just a handful of organizations, so we can truly immerse ourselves in their industries. That’s why we focus on a retainer-based model.

Our principalsPrincipal Kathryn Hawkins is a widely-published former journalist, who previously worked with publications including CBS’ BNET.com, GOOD Magazine, and The Atlantic, and served as content strategist for the crowdfunding platform Razoo.com.

Kathryn and Jeff independently own and operate Gimundo.com, a website they purchased, designed, and grew to more than 400,000 monthly visitors

with no advertising budget. (Currently on hiatus pending a revamp.)

Principal Jeff Hawkins previously headed marketing for a large retail company, and has 15 years of experience as a website developer and technical consultant.

Our teamOur in-house team includes creative talent in writing, editing, design, technical consulting, website development, project management, PR, and marketing strategy, with experience working for national and international media publications and businesses.We can scale easily with our extended network of vetted talent, including writers, designers, videographers, and web developers.

How we help

Scalable, specialized talent

on tapWhether it’s a big project or an ongoing program, we can provide content development, design, and editorial project management support for your needs.

Build your marketing funnel

We evaluate your audience, conduct audits to determine how well you’re reaching them, and build marketing and editorial strategies to help you gain new leads and nurture them through your funnel.

Launching a product or trying to revamp your image? We’ll help you develop thought leadership concepts and recommend where to build your platform, and conduct targeted outreach on your behalf.

Raise awareness

Our clientsWe work with clients across a range of industries, including universities, tech startups, and enterprise companies. Recent clients include:

Featured in Contently, Huffington Post, AllBusiness, The Writer Magazine, and many other publications

Profiled in NewsCred’s "5 Things the Best Content Marketing Agencies Have in Common”

Included in Curata’s “Ultimate Content Marketing Agencies” list

Listed as one of Clutch Research’s top 10 content marketing agencies

Principal Kathryn Hawkins is a columnist for Inc.com, Content Marketing Institute, and Business2Community

Our industry recognition

Case study: Adaptive Insights content strategyWe worked with Adaptive Insights, an enterprise financial planning solution to audit existing content and refine their plan. We developed a new strategy including:

A streamlined editorial workflow process.

New content categories, editorial concepts, and a revamped editorial calendar.

Content nurturing plan to generate new sales leads.

New system for tracking metrics of success.

Ongoing: We’re now moving into content development, and development of social and advertising strategies to promote content marketing initiatives.

Case study: DoubleDutch content developmentWe’ve worked with DoubleDutch, an event marketing technology solution, to develop large content projects under tight deadlines, including:

A 30-page ebook (content, design, and project management).

A series of short ebooks and infographics (content, design, and project management).

A 70-page white paper (content, design, and project management).

An ongoing blog series (strategy, content, and project management).

Case study: Product launch PRWe worked with a robotics startup to launch a PR campaign around their Indiegogo campaign. We developed templated and personalized letters, created a target media list, sent out a press release, and managed outreach and follow-up over a one-month period. The results were:

Positive press coverage in Fast Company, Entrepreneur, GizMag, Trendhunter, The Next Digit, and numerous other publications

Crowdfunding goal exceeded by 85%

Examples

What our clients say

“ Eucalypt Media truly feels like a strategic partner for us. They’re not only taking my feedback and implementing it, they are actually coming back and making their own suggestions and it’s their equal investment in the success of DoubleDutch.

— Justin Gonzalez, Digital Marketing Manager, DoubleDutch

“

What our clients sayThe Eucalypt team has completely exceeded my expectations with their intelligence, organization, and willingness to learn quickly from

my feedback. It's no easy feat to suddenly start producing a lot of high-quality content, on-time and without mistakes, yet Eucalypt Media has done it with apparent ease.

The best part of it all is that it has made my life easier, knowing that I can rely on our team at Eucalypt Media to do what they say they're going to do, and to do it well.

— Content Marketing Lead, SaaS Startup

““

We've been able to produce high-quality content for our blog that actually outlines the work that we do at our company. It is thoughtful and engaging for the target audiences. We accomplished exactly what we had set out to do when we partnered with Eucalypt.

— CEO, Technology Company

What our clients say

“ “

What our clients say

After evaluating and testing a few other content agencies

and freelancers, we decided to engage Eucalypt Media to help us with a white paper. The content was strong and the process moved so seamlessly that we decided to enlist them for support in developing regular blog content.

— VP of Marketing, SaaS Company

“ “

What our clients say

They took the time to get to know us. What we got from the larger agencies in Chicago and New York were basically stock responses, which did not address what we were asking for. Eucalypt, however, took the time to read our comprehensive media and our strategic marketing plans.

They didn’t try to oversell us on anything we didn’t put in the RFP while a lot of the other people who responded to us did. Eucalypt Media brought us the New England small business values that we were looking for.

— CEO, Technology Company

““

What our clients say

Working with Eucalypt Media, you definitely feel like you’re getting that personal touch.

— Product Marketing Manager, Computing Company

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Contact us for a custom proposal based

on your needsSet up a time to talk at http://kathrynhawkins.youcanbook.me

Let’s get started!or email us at hello@eucalyptmedia.com

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