Upload
levi-shapiro
View
187
Download
0
Embed Size (px)
Citation preview
RHOEN-Innovations How health-tech companies can transform hospital systems into product champions
B2B2C Bootcamp, Henning Daut & Julian Laufer, December 8th 2016, Tel Aviv
1
RHOEN-KLINIKUM AG Who we are
2
RHOEN-KLINIKUM AG (RKA) is a premier, publicly traded German hospital group with
highly specialized clinics and university hospitals
RKA owns and operates clinics at five locations with a total of 5,300 beds, employing
15,700 people
RKA is to be leading in “Innovation Management in Medicine” in the German
healthcare market
RKA believes innovation must be pro-actively managed and not left to chance
RHOEN-Innovations is a wholly-owned subsidiary of RKA
RHOEN-Innovations Our investment focus
3
Hospital (inpatient)
Cardiology
Neurology
Orthopaedics
Oncology
Pulmonology
Focus on patient- centred care
Outpatient Centres
Outpatient care at clinical centres
Emergency response services
Pre-clinical analysis
Rehabilitation tools
Network Medicine
Inter-sectoral medicine
Patient-centred care research
Connecting general practitioners
Telemedicine solutions
Great potential for medtech & digital health companies
RHOEN-Innovations is the start-up investment arm of RKA. We focus on early-stage start-ups that stand out from the competition in the digital health and medical device technology field.
6
Digital Health Companies Main challenges when entering the market
Reach & market access
Technological & regulatory barriers
Habits of customers to NOT pay for the health services & products
Validation of the product & trust
7
B2B2C in Digital Health Main requirements
Customers/patients need to know your value proposition (B2C)
Focus around their health, living a healthier life and increasing their wellbeing
Final decision maker with increasing power
Business clients need to understand both the B2C and B2B value proposition – especially for CVCs
Focus around return on investment, technology enhancements, increasing efficiency, data capabilities, analysis, trends, and insights
Focus around potential of the product in the markets
8
B2B2C in Digital Health Strong partners help conquering the market
A B2B2C approach should be a Win-Win-Win situation for all parties
A good business client / strategic partner can solve challenges when entering the market and open the gates
• Market access
• Solutions technological & regulatory limitations
• Positioning the product to get reimbursed, becoming a direct business client, marketplace
• Validation & trust - e.g. trials within hospitals, pilots, publications & recommendations by physicians
Especially in highly regulated markets this guidance, validation, network will be opening up new opportunities and will accelerate growth
Without increasing complexity – in many cases we are actually talking about a B2B2B2C model
Strategic projects Opening the gate for digital health
9
Network Medicine: strategic integration and interconnection of all medical service providers in the patient treatment chain
Co-operation with IBM Watson: optimizing patient treatment through utilization of “cognitive-computing” technologies
RHOEN-Innovations: strategic investments in highly innovative start-ups with unconventional approaches
Network medicine Classification of the topic
10
Network medicine and medicine 4.0 = Quality oriented treatment strategy and digitalization in healthcare
Alliance platform= Technical infrastructure to support the network medicine strategy
WebEPA+ = Electronic health record as a basic technical service and healthcare network of the RHÖN group
11
WebEPA+ the digital network platform Process overview
WebEPA+ (managed physicians) is online now and we are working on a further step!
12
Patient Engagement Digital support of treatment
for patients (Outbound and Inbound) Integration of new cognitive services,
(for example IBM Watson) Development of new value added
services for patients and physicians
Patient managed electronic health record Focus
Building a digital health framework Easy Integration of new Innovations
14
Patient Portal: Patient engagement in the treatment process, consent management, secure authentification and access
APP-Integration: Standardized technical integration of new apps, innovations and products (e.g. IHE, HL7, FIHR)
Standardized framework for new innovations and applications for patients and physicians
Summary for Digital Health WebEPA+ as Digital Health App-Framework
15
Patient Engagement • Patient in an active role • Patient gets one single
point of care
Technical Framework • Standardized technical
integration possible • Data privacy compliant
Healthcare Market • “Door Opener” for
German Healthcare
Network Medicine • Valuable expertise &
network • Opportunity to develop
further services