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Strottman Intl conducted a study on Millennial Moms that yielded nine major themes. "Sensitive is the New Success" was one of those major themes, and this presentation dives into what drives this for Millennial Moms and how marketers should connect.
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MILLENNIAL MOMS
MILLENNIAL MOMS
PARENTHOOD
J
MILLENNIAL MOMS
SENSITIVE SUCCESS
SENSITIVE SUCCESS
SENSITIVE SUCCESS
SENSITIVE SUCCESS
SENSITIVE SUCCESS
SENSITIVE SUCCESS
SENSITIVE SUCCESS
SENSITIVE
SUCCESS
GENTLE
MILLENNIAL MOMS
WANT THEIR
CHILDREN TO BE
AND
.
SHOW THE GENTLER
SIDE OF YOUR
BRAND.
Examples https://www.youtube.com/watch?v=6aKYZFcmAmU
Examples
https://www.youtube.com/watch?v=7gQy95-QpSk
NURTURING SUCCESS
TO MILLENNIAL MOMS IT
IS MORE IMPORTANT TO
AND
THAN FORCE ONE
MODEL OF SUCCESS.
DON’T DEPICT ONE
FORM OF SUCCESS.
COURAGEOUS OPTIMISM
31
32
33
MILLENNIAL MOMS VALUE
PREPARING THEIR
CHILDREN TO
AND INSTEAD OF
PROTECTING AND
SOLVING FOR THEM.
34
SHOW HOW YOU ARE
A PARTNER FOR MOM
BY PROMOTING
RESILIENCE.
Examples
https://www.youtube.com/watch?v=57e4t-fhXDs
COMMUNITY
37
38
39
40
41
42
MILLENNIAL MOMS
RECOGNIZE THERE ARE
DIFFERENT WAYS TO
PARENT, SO THEY
– NOR DO THEY
WANT THEIR KIDS TO
JUDGE.
43
BE THE FACILITATOR,
NOT THE EXPERT.
SENSITIVE
SUCCESS
SENSITIVE
SUCCESS
SUCCESS
SUCCESS
THANK YOU!
MillennialFamilies.com
