Miller Hill Mall's Presentation to UMD

University of Minnesota DuluthSponsorship, Media and Event Opportunities

About Miller Hill Mall

• Largest enclosed premiere mall/only mall in the Northland

• Celebrating 40th anniversary this August

• Home to more than 100 stores – including Barnes & Noble, jcp, Dick’s Sporting Goods and Younkers

• More than 300,000 shoppers visit the mall each month, shoppers average three trips per month

• More than 7 million visitors each year predisposed to making buying or joining decisions

• Nearly 4,000 parking spots; 1.7 people per car on average

2 | SPONSORSHIP, MEDIA AND EVENT OPPORTUNITIES

Why a Sponsorship?

• Opportunities for numerous sponsorship touch points

• Category exclusivity

• Relay on-brand, key messaging through unique, custom opportunities

• Reach a targeted, consumer-driven audience

• Engage with shoppers from the Duluth area, the Iron Range, the Twin Cities, Wisconsin, Michigan and Canada

• Shopper average HHI is $58,457

• 18,000 social media fans


Case Study: U-M Athletics

• Athletic department promoted through mall media

• Increased awareness of men’s and women’s basketball teams along with gymnastics

• Raised sales of tickets throughout promotion

• Market/Mall: Briarwood Mall in Ann Arbor, MI

• Term: 2007 - Present

• Results: University of Michigan continues to add in sports sponsorships to mall each year

• Anecdotal feedback from alumni and students is overwhelmingly positive


Mall Sponsorships

Miller Hill Mall offers a variety of sponsorship, media and event opportunities, both traditional and non-traditional.

Whatever your marketing goal,Miller Hill Mall has the tools — 800,000 square feet, seven million shoppers — to optimize it


Traditional Mall Media

• Showcase UMD’s exceptional NCAA Division I and Division II teams

• Generate buzz surrounding athletics program by highlighting award-winning athletes

• Gain recruits by showcasing the wide variety of teams and accolades won



Available mall media:

• Sky banners • Entrance door clings

• Be the first and last thing shoppers see with custom units at all seven entrances and exits




• Standees • Custom cut-outs of athletes placed

throughout mall• Information brochures affixed to

signage offer shoppers additional information on featured team




• Tallboy Signs • Showcase student athletes and teams

on one side with alternate side featuring admissions information

• Option for face cut-out so shoppers can interact with sign and take photos

• Informational brochures affixed to signage offer additional information on featured team or admissions




• 22 x 28 on mall signs• Floor clings• Column wraps and signs• Billboard and bulk head

GO BULLDOGS!


Floor clings Column wrap and bulk head 22 x 28 signage


Non-Traditional Mall Media

Bring the athletics department to lifethrough custom UMD-branded sponsorship opportunities



Soft-seated areas:

• Transform Miller Hill Mall’s highly trafficked, soft-seated areas into different UMD sports fields

• Floor decals serve as the court, field, etc • Wrapped cylinders and side tables call out

featured sport• Chair and bench cushions turn into seating

for “spectators”



Soft-seated areas:

• Take-away brochures on each side table provides shoppers with additional information on UMD athletics and admissions

• Video loops footage of campus, opportunities at UMD, student photos and testimonials along with sports team highlights



Character Appearances:

• Champ the Bulldog visits during fall ball weekends

• Santa visit

GO BULLDOGS!



Parking Lot:

• Brand the mall parking lot spaces maroon and gold with custom-made UMD banners on 30 light poles

• Each banner displays a different graphic, allowing shoppers to remember their vehicle’s location

• Creative features UMD athletic departments and rotating images of student athletes

• Banners highly visible to major highways, as well as shoppers



Food Court:

• Be the first in the 40-year history of Miller Hill Mall to invest in naming rights to transform the food court into the Bulldog Country Cafe

• 200 tables branded to display UMD’s different sports teams

• Rotating table tents feature team rosters and schedules for the season

• Large format signage on bulk head features UMD Bulldogs creative

• 45% of all shoppers stop at the food court



Food Court:

• Opportunity to host events inside food court

• Promote UMD food court via Miller Hill Mall’s social media accounts

• Video loops footage of campus, opportunities at UMD, student photos and testimonials along with sports team highlights


Sponsorship Opportunities

Vehicle Display:

• Ability for vehicle placement inside mall

• Create buzz with branded UMD car

• Drive awareness for local auto dealerships and UMD


Event Opportunities

Pep Rally:

• Held at start of season

• Meet and greet with team athletes

• Sell tickets to upcoming games alone or through gifts with purchase

• Raise funds for athletic department through sales of branded merchandise

• Promote event through Miller Hill Mall’s social media channels


Event Opportunities

Admissions Day:

• Areas set up around mall offer shoppers information on admissions

• Each area staffed with representative from different UMD department

• Shoppers receive branded UMD swag at each table


Event Opportunities

Sports Clinic:

• Held during warmer months

• Student athletes and coaches act as instructors

• Two-hour clinic provides mini-lesson for featured sport

• Promote event through Miller Hill Mall’s social media channels

FOOtBaLL

SpOrtS cLinic

Learn tips and tricks from

UMD Bulldog athletes.

Sunday 1 – 3 pm

at MiLLer HiLL MaLL


Event Opportunities

UMD Day:

• Held at start of school year

• Offer discount to UMD students that follow Miller Hill Mall on Facebook or Twitter

GO BULLDOGS!


UMD Holiday Pop-Up Shop

• Raise funds for athletics department by selling branded wearables

• Portion of proceeds go to UMD selected charitable organization, furthering “Bulldogs in the Community” efforts

• Athletes staff pop-up shop, providing more buzz surrounding temporary store

• Brochures included in all shopper bags provide information on athletics department and team schedules

• Promote pop-up shop through Miller Hill Mall’s social media channels


Multi-Mall Component

• Partnership with Miller Hill Mall is one-stop shop for Simon Properties throughout Minnesota

• Broaden reach through a multi-mall campaign with Miller Hill, Southdale and Maplewood Malls

• Engage with a larger demographic

• Target shoppers from the Twin Cities and surrounding areas along with the Duluth area, the Iron Range, Wisconsin, Michigan and Canada

• Promote UMD admissions and athletic recruits at Southdale and Maplewood Malls


Thank YouMACHELLE KENDRICKDirector of Marketing and Business Development — Miller Hill MallP: 218-733-9101C: 218.206.5950E: [email protected]

GO BULLDOGS!