Mix It Up: 75 Content Ideas to Keep Visitors Engaged

@StoneyDStoney G deGeyter

@polepositionmkg

TITLE

MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD

• @StoneyD• +StoneydeGeyter• linkedin.com/in/stoneygd

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Stoney deGeyter

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arketingChecklist.com



Why content marketing mattersIntroduction

• http://www.stateofinboundmarketing.com/

Produces positive ROI for 82% of marketers.

• http://marketeer.kapost.com/content-marketing-stats/

Increases unique site traffic by an average of 7.8x.

• http://www.demandmetric.com/content/content-marketing-infographic

Costs 62% less than traditional marketing.

• http://www.demandmetric.com/content/content-marketing-infographic

Generates about 3 times as many leads.

• http://resources.kapost.com/aberdeen-content-chaos.html

Drives nearly 6x higher conversion rates.


Lead Generation Sales Lead

NurturingBrand

Awareness Engagement Customer Loyalty

Customer Advocacy

Upsell / Cross-Sell

What are your content marketing goals?

http://contentmarketinginstitute.com/2015/09/b2b-content-marketing-research

Introduction


Top content marketing challenges

http://contentmarketinginstitute.com/2015/09/b2b-content-marketing-research/

Introduction

Producing a Variety of ContentProducing Engaging ContentMeasuring Content EffectivenessProducing Content ConsistentlyMeasuring ROILack of Budget


One basic rule: All content can be repurposedIntroduction


Five formats for generating quality contentIntroduction

Writt

en

Vide

o

Audi

o

Imag

e

Tool



Written Content


If reviewing or comparing your own product be honest about your weaknesses and your competitors strengths

Written Content

Reviews / comparisons

vs.

2,800 words. Generated over 150 comments!


Written Content

News

Make sure your news is… you know, actually helpful!


Written Content

Answer questions


Written Content

Case studies



Video Content


Video Content

Educational


Video Content

How to • 25 videos• 3-5 minutes each


Video Content

Series First episode of Two Roads had over 330,000 viewers.

Go Pro channel has more than 3 million subscribers.

Follows Olympic athletes and their coaches on their journeys to Rio 2016 Summer Olympics.



Audio Content


Social Media Marketing Podcast

Audio Content

Interview


Audio Content

Curation


Audio Content

Recorded content

New app called Anchor makes this easy. Big digital marketing influencers such as Kim Garst and Gary Vaynerchuk are talking about it. Gary did a written blog post on it but also recorded that blog post and embedded the audio, and other Anchor users were able to reply in audio format. Some people are better verbally, so this is a good platform.

https://www.garyvaynerchuk.com/why-im-excited-about-the-new-audio-recording-app-anchor/



Image Content


Image Content

Slide deck

• Started as a whitepaper• Turned into a slideshare • Turned into an infographic

Slideshare was viewed 324 times!


Image Content

Quotes


Image Content

User-generated content



Tools


Tools

Web tool

• Content• Web Marketing• Visitor Engagement


Tools

Spreadsheet share

Shared almost 8,000 times!


Tools

Quiz

Over 140,000 people took the quiz Generated 7,000 new email subscribers $124,000 increase in revenue


MIX IT UP: 75 CONTENT IDEAS TO KEEP VISITORS ENGAGED @StoneyD7575 Ideas for YOUR Content


ppmkg.com/75-content-ideas


Thank You!ppmkg.com/contentplanner