© MLM Business Insanity

MLM BUSINESS INSANITY M L M T R A I N I N G L O U N G E

© MLM Business Insanity

An  ideal  customer  is  the  specific  person  who  has  a  problem  that  you  have  a  solu2on  to.  

An  avatar  is  simply  describing  specifically  what  that  person  looks  like.  

YOUR IDEAL CUSTOMER’S AVATAR? WHAT IS 3  

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Everything,  and  I  mean  everything,  you  will  be  building  and  doing  a:er  this  will  depend  on  your  ideal  customer's  avatar.    The  more  specific,  the  be;er.  

AN IDEAL CUSTOMER’S AVATAR?

THIS IS CRUCIAL TO YOUR SUCCESS!

WHAT IS 4  

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1.   My  ideal  customer  is  (demographics).  2.   He/she  is  (psychology/values).    3.   The  problem  my  ideal  customer  has  is  ____.    4.   I  can  solve  it  by  ____.    

YOUR IDEAL CUSTOMER’S AVATAR

4 BASIC IDEAS

HOW TO DEFINE 5  

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• Gender  

• Age  

• Married/single  

•  Children  

•  Educa2on  

•  Profession  

• Where  they  live  

• What  are  their  real  pains?  

• Where  are  they  looking  for  solu2ons?  

• What  are  they  passionate  about?  

•  Phrases  they  respond  to  

• What’s  important  to  them?  

YOUR IDEAL CUSTOMER’S AVATAR

DEMOGRAPHICS PSYCHOLOGY/VALUES

HOW TO DEFINE 6  

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•  What  is  your  compelling  life  story?  •  How  are  you  different?  •  What  is  your  proof?  

YOUR IDEAL CUSTOMER

CAN THEY RELATE TO YOU?

HOW TO RELATE TO 7  

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•  How  can  you  help  them  with  their  problem  (pain/frustraGon)?    

•  Where  will  you  reach  them  (online,  offline)?    

•  What  are  the  compeGng  messages  they  are  receiving  (from  whom)?  

A SOLUTION TO THEIR PROBLEM

WHAT ARE YOU OFFERING?

HOW CAN YOU OFFER 8  

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• Male  

•  35-­‐45  

• Married  

•  Children  

•  Entrepreneur  

• Wants  4  vaca2ons  a  year  

• What  are  their  real  pains?  –  Wants  to  own  business  

• Where  are  they  looking  for  solu2ons?  Online  training  

•  Phrases  they  respond  to  –  create  freedom,  Gme  with  family  

• What’s  important  to  them?  -­‐ReGrement,  kid’s  educaGon  

YOUR IDEAL CUSTOMER’S AVATAR

DEMOGRAPHICS PSYCHOLOGY/VALUES

EXAMPLE: HOW TO DEFINE 9  

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•  I've  worked  for  several  family  owned  businesses,  Fortune  500  companies,  helped  launch  successful  start-­‐ups  and  started  several  businesses  of  my  own  over  my  life2me.  Marke2ng  became  a  goal  and  learning  how  to  apply  marke2ng  in  business,  both  online  and  offline,  became  my  passion.  I  understand  the  challenges  of  growing  an  online  business.  I've  failed  more  than  once.  Big  2me.  But  those  experiences  have  helped  me  in  turn  help  others.  I'm  not  offering  a  "get  rich  quick"  scheme  or  telling  you  it  will  be  really  easy.  It's  not.  It  takes  work  and  consistency.  But  you  can  be  successful  if  you  are  willing  to  put  the  2me  and  effort  in.  

YOUR IDEAL CUSTOMER

CAN THEY RELATE TO YOU?

EXAMPLE: HOW TO RELATE TO 10  

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•  The  problem  that  my  ideal  customer  has  is  he  wants  to  own  his  own  business  so  he  can  have  2me/money  freedom.  I  can  solve  it  by  showing  him  how  he  can  build  a  successful  business  online  in  the  next  9-­‐12  months  selling  affiliate  training  products  and  a  network  marke2ng  opportunity.  

A SOLUTION TO THEIR PROBLEM

WHAT ARE YOU OFFERING?

EXAMPLE: HOW CAN YOU OFFER 11  

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