MM12 - First Movers Win

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First Movers Win

@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE


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First Movers Win!


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Why? The ‘New Way’ will take market share from ‘Old Way’ competitors.

It’s not a top secret way to market – it’s just hard.

Competitors will follow the leader eventually – so get far ahead

There can only be one go-to expert – let it be you! Y


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How? Stop pitching products for engagement.

Match the buyer behavior of your customers and prospective customers.

Be helpful and offer useful content.

Elevate your marketing team to a strategic, revenue generating function.


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The Amazon Effect We all expect doing business to be easy, efficient and give us what we want when we want it.

People in your target audience want to know WIIFM They don’t care about your product, your company, your CEO or you.

They care about what it means to them.

WIIFM


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Perceptions are hard to create and they last. Once the perception of expertise, problem solver, go-to solution or all-knowing about a certain subject is established, it will be hard to overcome.

The “New Way” will establish the first mover.

Second mover will have a hard time catching up and changing the perception.

Third movers and beyond will have very little chance of changing the perception.


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Be the Kleenex, Xerox or Google of you industry When people in your target audience make your brand the standard, you win.

Your brand can become the standard with the “New Way” to go-to-market.

But, you have to be first.

Escalator, Flip phone, Linoleum, Laundromat, Thermos, Videotape, Aspirin, Mimeograph


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Takeaways1. First movers with the New Way to Market

to Manufacturing win in their space.


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Congratulations, you’re on your way to a New Way to Market!Join the Manufacturing Marketing Institute – MM Academy today!


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ManufacturingMarketingAcademy

Contact me to reserve your spot before May 1st and receive the Early Adopter rate (25% off the normal rate of $2500 per month.)

[email protected]

303-953-4361

Skype: mmmatters

Website: manufacturingmarketinginstitute.com

30 day money back guaranteed if you are not completely satisfied.

• Opens May 1, 2016

• Limited number of students

• One-to-one coaching sessions

• Private knowledge group of like minded manufacturing marketers and mfg marketing experts.

• Private group webinars every month.

• Unlimited emails and Skype chats with Bruce.

Bruce McDuffee, Founder and Executive Director

Step-by-Step coaching you through the ‘New Way’ from concept to marketing plan to pilot to success.

Step-by-Step coaching you through the ‘New Way’ from concept to marketing plan

to pilot to success.

mailto:[email protected]