MM7 - New Way Marketing Technology, The Essentials

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Marketing Technology

@MMIMATTERS #MFGMARKETING MMMATTERS.COM PODCAST: MANUFACTURING MARKETING MATTERS @BRUCEMCDUFFEE


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Ya’ Gotta’ Have the Basics.• Modern website

• Customer Relationship Mgt

• Email Service Provider

• Marketing Automation

1876 vendors, 43 categories - Scott Brinker – Chiefmartec.com


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Website Optimized for Search Engines (SEO)

Useful and helpful from the visitor’s perspective

Easy to use – speed, navigation, interaction

Offers a positive experience

Mobile optimized


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Customer Relationship Management (CRM) Database management is critical for segmentation and audience targeting.

Intimate knowledge of your audience is required for engagement.

A CRM allows tracking or matching sales to marketing activities.


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Email Service Provider (ESP) Email is a powerful engagement tool as long as the email content is relevant.

Email deliverability and reputation require an ESP or MAP.

Do not use Outlook or other email tool for mass email distribution.

ESP manages the lists, deliverability and measures results.


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Marketing Automation Platform (MAP) MAP includes ESP services and a whole lot more.

Powerful but demanding

Requires a commitment for effective use.

Very few fully leverage their MAP


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Takeaways1. Engagement means 2 way communications

which requires modern technology.

2. Measurement requires modern technology.

3. All Marketing is digital which requires modern technology.

4. Beware of shiny object syndrome – technology doesn’t solve problems, the strategy to use the technology does.


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ManufacturingMarketingAcademy

Contact me to reserve your spot before May 1st and receive the Early Adopter rate (25% off the normal rate of $2500 per month.)

[email protected]

303-953-4361

Skype: mmmatters

Website: manufacturingmarketinginstitute.com

30 day money back guaranteed if you are not completely satisfied.

• Opens May 1, 2016

• Limited to 15 students

• One-to-one coaching sessions

• Private knowledge group of like minded manufacturing marketers and mfg marketing experts.

• Private group webinars every month.

• Unlimited emails and Skype chats with Bruce.

Bruce McDuffee, Founder and Executive Director

Step-by-Step coaching you through the ‘New Way’ from concept to marketing plan to pilot to success.

Step-by-Step coaching you through the ‘New Way’ from concept to marketing plan

to pilot to success.

mailto:[email protected]


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Congratulations, you’re on your way to a New Way to Market!Join the Manufacturing Marketing Institute – MM Academy today!