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Grafio Appstore Marketing
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From idea to Appstore Leader How Grafio become the Productivity Cover
DANI RangeloviOS Developer, Race Cloud
Team Player, Ten Touch
iOS Startup ExperienceDANI Rangelov
Top Grafio Feature Facts: #1 USA, #1Australia, #1 New Zealand, #1 South Korea, #2Canada, #4 India!
17 January 2013
iOS Startup ExperienceDANI Rangelov
✭ Now # 1 in the US iOS (on iPad) Productivity ✭ Listed on the App Store in 80+ counties ✭ 350 mentions in different App Store categories ✭
25 January 2013
iOS Startup Experience
THE MISSION
Ten Touch - in the very near future interactive touch interfaces will be
commonplace.
DANI Rangelov
iOS Startup Experience
THE MISSION
Ten Touch - in the very near future interactive touch interfaces will be
commonplace.
DANI Rangelov
iOS Startup Experience
COLLECTING THE TEAM
DANI Rangelov
iOS Startup Experience
COLLECTING THE TEAM
DANI Rangelov
iOS Startup Experience
5X 2000 = 10000 +2000 +2000 ——————— 14000lv / month
DANI Rangelov
iOS Startup Experience
14000lv*12months*4years = 672 000lv
5X 2000 = 10000 +2000 +2000
——————— 14000lv / month
DANI Rangelov
iOS Startup Experience
14000lv*12months*4years = 672 000lv
5X 2000 = 10000 +2000 +2000
——————— 14000lv / month
DANI Rangelov
iOS Startup Experience
THE IDEA №2
DANI Rangelov
iOS Startup Experience
THE IDEA №2
DANI Rangelov
iOS Startup Experience
FIND YOUR SELF
Positive game for kids
“Where's Wally?” like game
DANI Rangelov
iOS Startup Experience
• It is difficult to pretend being Wally • PR is not the same as marketing • 3000 JP Downloads for free is not a loss
but a ton of valuable feedback
LESSONS LEARNED
DANI Rangelov
iOS Startup Experience
• Potential income at low price • Price for development • Product PR • Product portfolio
PRODUCT SPIN-OFF
DANI Rangelov
iOS Startup Experience
THE IDEA №7
DANI Rangelov
iOS Startup Experience
THE IDEA №7
DANI Rangelov
iOS Startup Experience
Napkin replacement
DANI Rangelov
iOS Startup Experience
Napkin replacement
DANI Rangelov
iOS Startup Experience
Napkin replacement
DANI Rangelov
iOS Startup Experience
Napkin replacement
DANI Rangelov
iOS Startup Experience
Napkin replacement
DANI Rangelov
iOS Startup Experience
Napkin replacement
Professional visual thinkers’ whiteboard
DANI Rangelov
iOS Startup ExperienceDANI Rangelov
http://www.tapja.com/ General Public License
iOS Startup ExperienceDANI Rangelov
http://www.tapja.com/ General Public License
The idea in the closet
iOS Startup ExperienceDANI Rangelov
iOS Startup ExperienceDANI Rangelov
iOS Startup ExperienceDANI Rangelov
iOS Startup ExperienceDANI Rangelov
iOS Startup ExperienceDANI Rangelov
iOS Startup ExperienceDANI Rangelov
iOS Startup ExperienceDANI Rangelov
iOS Startup ExperienceDANI Rangelov
You do not determine what you product is.
The users do.
iOS Startup Experience
FEEDBACK BASED DEVELOPMENT
Plan = Learn Build Measure = Sell
DANI Rangelov
iOS Startup Experience
FEEDBACK BASED DEVELOPMENT
DANI Rangelov
iOS Startup ExperienceDANI Rangelov
STRATEGY №1
Free Version
Marketing
iOS Startup ExperienceDANI Rangelov
Released: 2010-09-24Released: 2010-07-30
Conversion ratio 0.1Dependancy ratio 0.3 - 04
iOS Startup ExperienceDANI Rangelov
THE OPPORTUNITIES
• Clients receive enough from the free version
• Bad ratings because of limitations
• More clients • Higher reach • Conversion Ratio • Appearance in different
Appstore category and stream
THE THREATS
iOS Startup ExperienceDANI Rangelov
STRATEGY №2
Regular Updates
Marketing
iOS Startup ExperienceDANI Rangelov
iOS Startup ExperienceDANI Rangelov
Promise
User feedback
Plan DeliverExpected
Regular
iOS Startup ExperienceDANI Rangelov
THE OPPORTUNITIES
• Appstore reviews and ratings disappear
• Appstore position drop • Bugs
• Customers’ reliance • Review site listing • Experiments with:
keywords, icon, screenshots, category
• Appstore listing
THE THREATS
iOS Startup ExperienceDANI Rangelov
• Review from 2010 is still alive and stating 3 stars for iDesk which is no longer the correct product name since 2 years and it also states the product is UNFINISHED 4 years later
iOS Startup ExperienceDANI Rangelov
STRATEGY №3
Feature Pack Updates
Marketing
iOS Startup ExperienceDANI Rangelov
Evaluate Preserve Present
iOS Startup ExperienceDANI Rangelov
THE OPPORTUNITIES
• Long development time • Customers’ dissatisfaction due
to waiting • Single presentation of group
of features
• Longer testing times • Higher product value
THE THREATS
iOS Startup ExperienceDANI Rangelov
STRATEGY №4
Targeted Price Drops
Marketing
iOS Startup ExperienceDANI Rangelov
Grafio - Diagrams & ideas Grafio Lite - Diagrams & Ideas
iOS Startup ExperienceDANI Rangelov
Grafio - Diagrams & ideas Grafio Lite - Diagrams & Ideas
7$
iOS Startup ExperienceDANI Rangelov
Grafio - Diagrams & ideas Grafio Lite - Diagrams & Ideas
7$ 10$
iOS Startup ExperienceDANI Rangelov
Grafio - Diagrams & ideas Grafio Lite - Diagrams & Ideas
7$ 10$ Update
iOS Startup ExperienceDANI Rangelov
Grafio - Diagrams & ideas Grafio Lite - Diagrams & Ideas
7$ 10$ Update 5$
iOS Startup ExperienceDANI Rangelov
Grafio - Diagrams & ideas Grafio Lite - Diagrams & Ideas
7$ 10$ Update 5$ 10$
iOS Startup ExperienceDANI Rangelov
Grafio - Diagrams & ideas Grafio Lite - Diagrams & Ideas
7$ 10$ Update 5$ 10$ 5$
iOS Startup ExperienceDANI Rangelov
Grafio - Diagrams & ideas Grafio Lite - Diagrams & Ideas
7$ 10$ Update 5$ 10$ 5$ 9$
iOS Startup ExperienceDANI Rangelov
THE OPPORTUNITIES
• Users wait for price drops • Income drop
• Appstore position control
• Event generation • Higher reach • More testing time • More reviews and users
THE THREATS
iOS Startup ExperienceDANI Rangelov
✭ Now # 1 in the US iOS (on iPad) Productivity ✭ Listed on the App Store in 80+ counties ✭ 350 mentions in different App Store categories ✭
25 January 2013
iOS Startup ExperienceDANI Rangelov
Grafio - Diagrams & ideas
iOS Startup ExperienceDANI Rangelov
Grafio - Diagrams & ideas
7$
iOS Startup ExperienceDANI Rangelov
Grafio - Diagrams & ideas
7$ 9$
iOS Startup ExperienceDANI Rangelov
Grafio - Diagrams & ideas
7$ 9$ Bann
er
iOS Startup ExperienceDANI Rangelov
Grafio - Diagrams & ideas
7$ 9$ Bann
er
6$
iOS Startup ExperienceDANI Rangelov
Arnold H. Glasgow: “Success is simple. Do what’s right, the right way, at the right time.”
iOS Startup ExperienceDANI Rangelov
THANK YOU