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ThanksIrena BrooksSimilarwebComscore
KPCBPew Research
Fundings
Scene SettingMarket Overview
Top Mobile Dating Apps
Mobile Landslide
Top News
Mobile Dating App Engagement
New Dating Apps & Features$$$
Scene Setting
“We Help iDating Businesses Grow”
Strategy Business Development
Media Relations
Today 15% of U.S. adults report they have used online dating sites or mobile dating apps.
Pew Research, 2016
Online dating is a good way to meet
people
People who use online dating sites
are desperate 23%
59%
29%
44%
2005 2015
Attitudes toward online dating grow more positive(% of U.S. adults who agrees with the following statements)
Pew Research, 2016
Use of online dating & apps by young adults has tripled(% of U.S. adults who have ever used a dating site & app)
18-24 25-34 35-44 45-54 55-64 65+
3
1213
2122
27
36
8
17
22
10
2013 2015
Pew Research, 2016
Young adults living at home(% of 18-34 by living arrangement)
Pew Research, 2016
Market Overview
comScore, Apr ’16
Online Dating Audience (unique visitors)
Total Audience: 231M
96%
4%
Online Dating: 9.3M
82%
18%
Total Audience: 190MOnline Dating: 33.9M
comScore, Apr ’16
Online Dating Audience YOY Change(unique visitors)
Apr 2015: 15.1MApr 2016: 9.3M
0
15
30
2015 2016
Apr 2015: 29.3MApr 2016: 33.9M
-39%0
17.5
35
2015 2016
+16%
Google Trends
Hallmark Free Dating Brands In Decline?
-39%
+16%
Google Trends
Hallmark Free Dating Brands In Decline +Tinder?
-39%
+16%
Mobile Landslide
20%
40%
60%
80%
100%
2009 2010 2011 2012 2013 2014 2015 2016
Desktop Mobile
StatCounter, June 2016
Worldwide
Mobile vs Desktop Traffic
StatCounter, June 2016
20%
40%
60%
80%
100%
2009 2010 2011 2012 2013 2014 2015 2016
Desktop MobileIndia
Mobile vs Desktop Traffic
StatCounter, June 2016
20%
40%
60%
80%
100%
2009 2010 2011 2012 2013 2014 2015 2016
Desktop MobileNorth America
Mobile vs Desktop Traffic
comScore, Feb 2016
+79%of people who own a mobile device own
a smartphone
199 Million people in the U.S. own smartphone
Smartphone U.S. Marketshare
44%
28%
10%
comScore, Feb 2016
Smartphone Platforms U.S. Marketshare
1%3%
43%
53%
Most Downloaded Dating Apps
App Annie, 2015
Most Downloaded Dating Apps In Europe
App Annie, 2015
Most Downloaded Dating Apps In Asia
App Annie, 2015
The Match Group
AshleyMadison
Badoo
eHarmony
Zoosk
Bumble
LovePanky
IAmNaughty
Skout 594
669
734
916
1,178
1,304
2,204
4,777
19,798
Mobile Dating Rankings
comScore, Apr ’16
Total U.S. Unique Visitors (000)
+10%
+58%
+5%
-45%
+34%
-27%
-58%
Most Used Dating Apps In USA - Android Only
SimilarWeb, May 2016
Country Usage RankPOF 48
Tinder 72
Grindr 129
OKCupid 175
Bumble 450
Zoosk 473
Match 590
Happn 664
CoffeeMeetsBagel 738
eHarmony 1552
Tinder Zoosk POF
1 2
Match
3 4
Grindr Scruff Christian Mingle
7 8
eHarmony
9
OKCupid
5 6 10
Badoo
iTunes, June 2016 - USA
Top Grossing Dating Apps On iPhone
Grindr POF Zoosk OKCupid Match Tinder Bumble eHarmony CMB Happn
569
1213151516
21
39
Average Daily Time Spent
SimilarWeb, May 2016
(in minutes)
Top News
Spark Networks - Lay Off, Less TV Ads, Revenue & Subscribers Down
Lulu Acquired By Badoo
Happn To Launch In India
Fundings
Chinese Dating App Tantan Raised $32M
Three Day Rule Raised 1.2M
Dating App Once Raises $5M
Dating App Mint Raises $1M
Dating App Siren Raised 500K
79% Of Bumble Is Owned By Badoo
New Apps
Fresh - “Selfie” Dating App Created By MatchGroup
Snap Interactive’s AYI Is Now FirstMet
New Features
Tinder Introduces Group Dating
Tinder Lets Users Play Matchmakers
Badoo Launches Photo Verification
Bumble Launches BFF, A Feature To Find Friends
Happn Is Launching “See You There” Feature
Match Group Wants First Date Feedback
$$$
0
400
800
1200
2010 2011 2012 2013 2014 2015
Net Revenue Operating Income
(Mill
ion
$)
MTCH (The Match Group) Stock Performance
-20
0
20
40
60
80
2010 2011 2012 2013 2014 2015
Net Revenue Net Income/Loss
(Mill
ion
$)
LOV (Spark Networks) Stock Performance
What are our greatest challenges?
1. The Limited Information Problem
2. The Continuity Problem
“We Help iDating Businesses Grow”
Strategy Business Development
Media Relations
