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The explosion of mobile access across the globe has shaken foundations of traditional sales funnel. With mobile devices in hand, consumers are always shopping — be it at home, on the subway or at work.
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Mobile Influences Purchasing Power
"The explosion of mobile access across the globe has shaken foundations of traditional sales funnel. With mobile devices in hand, consumers are always shopping — be it at home,
on the subway or at work. New buying habits demand new approaches to consumer marketing and those in
mobile marketing space need to be at the ready to serve them"
- Chuck Martin, CEO Mobile Future Institute & author of Mobile Influence: The New Power of the Consumer
mCommerce changes consumers' shopping behaviour
Retail spending graph is growing because of Mobile
More than
90%use smartphone &
other mobile devices for shopping
Almost
50%mobile users browse
internet more because of mobile devices
26%smartphone users &
35% tablet usersshop more because
of mobile devices
There has been a remarkable shift of retail advertising to Mobile space
53%More spending for
Mobile websiteOptimization
46%More Spending for
developing Mobile sitesfor brands
36%More spending for
marketing & brandingthrough Mobile sites
Mobile influences purchasing paths and decisions...
...driving conversions through searches
Easy to find storesCheck price, validatepurchase from store
Research beforepurchase
Purchase
Searching shopping info
84%Home
36%While Travelling
51%In Store
46%While in a Queue
Most important job of an advertiser
is to choose the right medium to catch the right audience
when they search for...
Beauty Products
Electronics Items& Games Shoes
Clothes JewelryWatch
So, how does it all help?
45%Deeper customer engagement
to drive sales through personalized offers
41%Deeper customer engagement
to build loyalty through mobile channels
35%Deeper insights
into shopper behavior through mobile site or app insights
