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IMPACT
INTELLIGENCE
INSPIRATIONInsert logo here
Mobile & Live Social MediaWorld Travel Market 2016
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Kevin Mullaney Head of Digital - Flagship Consulting
020 7680 7119
[email protected]@kevinmullaney @FlagshipCons
Customers Make Their Own Mobile Path
87% Travel ‘moments’ online are mobile
49%
16%
35%
Mobile is Social
9/10People say social influences their travel buying
Facebook – The Travel Channel
55 mins
We spend almost an hour on Facebook
every day!
60% drop in brand reach since 2014
48% follow travel brands for updates announcements & offers
Video Is The Future of Social
“fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.”Mark Zuckerberg April 2016
The Battle For Online Video
VSFacebook YouTube
$9bn
Video: The Antidote To Declining Reach
10x from native Facebook videos than text, image & YouTube posts
75% more videos posted per user in 2016
Reach
Facebook Live: Trumps All Content
Notifies your audience
Watch 3x Longer 10x Engagement
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Insert full bleed picture here
Kevin Mullaney Head of Digital - Flagship Consulting
020 7680 7119
[email protected]@kevinmullaney @FlagshipCons
