Modern Cross-Channel Marketing Automation for Businesses

Copyright © 2014 Oracle and/or its affiliates. All rights reserved.

Today, Everyone Wants to be Customer-Centric

1

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. 2

A Few Companies Actually Get It

“Companies were in control up until 2000.But now the customer is in the driver’s seat.

If you embrace that, you will thrive. If not, then by 2020, you will not survive.”

— Jamie Nordstrom


Their Ultimate Reward: Ideal Customers

They Spend More…2x as much as regular customers

And Stay LongerA 5x greater lifetime value

Source: Deloitte

3


But Most Companies Never Get There

of customers cite no relationship with a brand.

—Harvard Business Review

77%

Why do companies fall short?


78%of customers don’t receive consistent experience across channels.

— Accenture

It’s Fragmented

The Customer Experience is Broken

6

Copyright © 2014 Oracle and/or its affiliates. All rights reserved.7

94%It’s Transactional

of customers have discontinued communication with a company because they receive irrelevant promotions and messages.— Blue Research

The Customer Experience is Broken

7


Complex Marketing Ecosystem

The Marketer Experience is Broken

8



82%

Marketers Struggle to Bring Together Customer Data

of enterprise marketers have no synchronized view of customer data.— Forrester

9


Marketing Teams Pass Their Dysfunction

Onto the Customer


10


Only 1 of 10 CMOs and CIOs feel that collaboration between

the two is at the right level.

The Marketer and IT Divide Prevents Progress.

11


What CMOs Want What CIOs Want

#1Deploy better

marketing execution and platforms

( #6 for CIOs ) ( #8 for CMOs)

#1Better marketing

measurement and campaign optimization

Accenture Survey

The Marketer and IT Divide Prevents Progress.

12

It’s Time for Marketers to Take a Different Approach.


The Oracle Marketing CloudCustomer-Centricity. Marketing Simplicity. Enterprise-Ready.

Unify Data

WEB

Delivered Across All Channels

Aggregate your marketing data and target the right customers.

Engage Audience Orchestrate individualized, relevant customer experiences.

Analyze PerformanceAttribute revenue and gain better insight into customer experience.

• BlueKai Data Management Platform

• Cross-Channel Marketing

• Social Marketing

• Content Marketing

• App-Cloud and BlueKai Partners

• Oracle Marketing Cloud Analytics

MOBILE SOCIAL EMAIL COMMERCE SALES DISPLAY


Recognize each customer, and treat them consistently wherever they go

Deliver Cohesive Customer Experience Across Channels

Customer-Centricity.


Engage Individually to Deepen Relationships

Customer-Centricity.

Move beyond the transaction, and create long-term customer relationships that promote advocacy.

"Hello, Jane. Thanks for writing a review. Please enjoy free shipping on your next purchase!”

16


Marketing Simplicity.

Affinity

Geo

3rd Party

Behaviors

Preferences

Sentiment1st Party

Gain the Most Comprehensive View of Customer DataUnderstand what journeys drive revenue, loyalty and advocacy.

17


Optimize Execution with True Cross-Channel Marketing

Marketing Simplicity.

18

SOCI

ALM

OBI

LEDI

SPLA

YE-

MAI

L

EARNEDOWNEDPAID

WEB


One Unified Platform That Marketers Love and IT Trusts

Enterprise Ready.

It Scales It’s Integrated It’s Reliable

19


The Proven PotentialTop three business outcomes reported from unifying marketing and technology stakeholders

#1Better marketing

messages

#2Faster time to market

#3Faster update of

products & services

Source: The “Socially Enabled Enterprise” study


Real ResultsGenerated by a unique approach to data, engagement and analytics

Optimize BudgetAvoid redundant costs and maximize efficiency across

marketing assets.

Attribute Revenue175% increase in

marketing attributed revenueby media company.

Grow Revenue400% increase in

sales by top retailer that removed data silos.

21


Thank You

22