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Motorola - How Marketing Lives the Story

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Page 1: Motorola - How Marketing Lives the Story
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PRINT

ONLINE

EMAIL

PR/IAR

SOCIAL

INTERACTIVE

PRINT

ONLINE

EMAIL

SOCIAL

INTERACTIVE

EMAIL

ONLINE

SALES CALLS

WHITE PAPER

INFOGRAPHIC

EDMS

BYLINES/ARTICLES

WEBINARS

SURVEYS

VIRTUAL TOUR

WHITE PAPER

INFOGRAPHIC

ADVERTISING

EDMS

POV TOOLS

BRIEFS

ELMO

PPT

AWARENESS

PERCEPTION

INQUIRY

MQL

SAL

SQL

CLOSED

Proceed With Intelligence Manage the Complexity Connect With the City

Develop Solution-based Content And Promotions

Leverage In-House Database to Identify Sales Opportunities

Distribute Qualified Leads to Sales

Point of View Sales Messaging

Tools, Templates, and Techniques

Training for field marketing and sales

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INSITE DRIVES 3.0 SALES EXPERTISE

UPDATED REGULARLY WITH INFORMATION ABOUT NEW INITIATIVES, RESOURCES & CONTENT

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Info

rmatio

n

1932 PS Radio

1990 MDT Car

2012 First PS Smart

Devices

Voice

Data

Int. V + D

Cit + Crim

SafetyEfficiency

Transparency`

2000 First Cell Phone

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KNOWLEDGE, RESOURCES AND TECHNIQUES FOR ROBUST CUSTOMER CONVERSATIONS

RELEVANT, TIMELY, TARGETED KNOWLEDGEMAPPED TO THE CUSTOMER BUYING CYCLE

END-TO-END OPPORTUNITY MANAGEMENT & COLLABORATION

COLLABORATE WITH PEERS, CROSS-FUNCTIONAL TEAMS AND SUBJECT MATTER EXPERTS

END-TO-END PIPELINE / OPPORTUNITY MANAGEMENT – SEAMLESS ACCESS FROM SALESFORCE.COM

COLLABORATE. REAL-TIME OPPORTUNITY MANAGEMENT.

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KNOWLEDGE, RESOURCES AND TECHNIQUES FOR ROBUST CUSTOMER CONVERSATIONS

END-TO-END PIPELINE / OPPORTUNITY MANAGEMENT – SEAMLESS ACCESS FROM SALESFORCE.COM

REAL-TIME REPORTING OF

MARKETINGS’ ROLE IN

DRIVING PROFITABLE

GROWTH

Present-Soln

Present-Prod

CVI Tools

Brochures

Training Guides Case Stud

Videos Spec Sheets

SW Training

Present-Soln

Present-Prod

CVI Tools

Brochures

Training Guides Case Stud

Videos Spec Sheets

SW Training

6/27/2013

67 77 25 12 50 37 26 5 28 16

7/4/2013

49 46 16 15 31 31 14 4 12 13

7/11/2013

62 49 38 38 36 34 26 22 20 19

average

59.33 57.33 26.33 21.67 39.00 34.00 22.00 10.33 20.00 16.00

515253545556575

59.3357.33

26.33

21.67

39.00 34.0022.00 10.33 20.00 16.00

Num

ber o

f D

ow

nlo

ads

SALES FEEEDBACK – “LIKES THUMBS UP SHARING”CONTACT THE AUTHOR

REAL-TIME ANALYTICS DASHBOARDANALYTICS TIED TO BUSINESS OBJECTIVES

Page 22: Motorola - How Marketing Lives the Story

SALES USER GLOBAL ADOPTION

14 MONTHS SINCE 6/2012 LAUNCH

52%Callidus top 5 clients saw 27% repeat use after 18 months

SALES READY MESSAGING KITS

28Spanning multiple Verticals and Solutions

MOST POPULAR SALES TOOLS

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SUMMARY

EACH LEVEL OF MESSAGING, FROM PLATFORM DOWN TO SOLUTIONS, REINFORCES WHAT WE CAN OFFER OUR CUSTOMERS AND HOW WE CAN HELP THEM FACE THEIR TOUGHEST CHALLENGES.

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