Kate Toonwww.katetooncopywriter.com.au

Project 1: An enjoyable Poetry book

Date: April 2012

Target: $1000

Amount raised: $2901

%: 290% of target

Supporters: 80

Project 2: A quirky pirate tale

Date: Aug 2013

Target: $8300

Amount raised: $10221

%: 111% of target

Supporters: 217

What is your reach

If 30% pledge to your $25

reward, what will you raise?

Who will you contact?

When? How? How often?

What rewards will you offer?

What is your panic plan?

What happens after?

Make a video

Think of a snappy title

Pick a strong image

Write a short and sweet

overview (no waffle)

Quirky rewards

Approach your local

paper/radio station

Have a fundraiser

Do a publicity stunt

Bore your friends

Ask for help

Approach other Crowdfunding

types

45% fail

Don’t forget fees

Don’t forget product cost

Don’t forget postage

100% of $2k is better than

0% of 20k

Keep something up your sleeve

Personal ‘thank yous’

Don’t whinge

Set up a Facebook, Twitter and

Google+ page

Build a website

A post a day

A blog a week

An update a fortnight

www.katetooncopywriter.com.au