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S.E.O.Quick Presentation by Wil
Cleland
What is S.E.O.?SEO is short for Search Engine Optimization
But What IS SEO???SEO is getting websites into
position #1 of the “free” listings
But What IS SEO???SEO is getting websites into the
#1 position of the “free” (organic)
listings
Why
Do
I Nee
d SE
O? • It is Cost Effective• It Won’t Stop Working
EVER!• Search Engines Grabbing
more & more Market-share
• Rise in Mobile Search• Your Competition Does It
The #1 Reason for “Doing SEO” though is NOT having a solid web presence and healthy content profile is damaging
Why
Do
I Nee
d SE
O?
• AND the Traffic Guarantees Results.
“Doing SEO”How to Get the Results You
Need!
The
Diffe
rent
Pie
ces o
f SEO
Choo
se a
Goo
d Pl
atfo
rm o
r CMS
When you choose a great CMS
Platform much of the work CAN be
done automatically in the background.
This Includes Key Factors Like
• Heading Tags (H1, H2, H3, H4, H5, H6)
• Colors and Active Coding Changes
• SEF Urls (Search Engine Friendly)• Sitemap Creation and Updating• Easily Add Alt Text• Easily Edit and Update
Bold/Strong
Anatomy of a Landing Page
Content is STILL KING!
Tried and True: Great SEO still
comes down to Great Content.
Include things like…
• Unique Content that drives Supply & Demand
• Include Subject & Keywords in • Title• URL• Alt Text
• Link to Category, Sub-Category and even Homepage
Back
links
DO!• Be Consistent • Optimize your Anchor
Tags• Link from Unique
DomainsDO NOT!• Buy Backlinks• Trust anyone who
guarantees #1 Organic Ranking
• Use BlackHat SEO Tactics
Never Stop!SEO Is…and Isn’t
SEO is…• A process• A tool• A free and easy way to get
noticedSEO is NOT…• A one shot deal• The only online marketing• EVER DONE
Best Way to Build Backlinks…You already know!
BLOG
GING
!
You Can Share Your Blog On• Social Media Sites Like• LinkedIn• Facebook• Twitter
• Topic Relevant Sites • Blog sites like • Bloggeries,
EatonWeb, Reddit and More!
Every TIME creating solid backlinks to your website.
Anat
omy
of a
Bl
og
Anatomy of a Blog• Headline: the 6 words
that count most• Storytelling hook• Featured image (don’t
forget the ALT)• Fewer characters per
line at first• Subheads for scanning• Content and the 1,500-
word sweet spot• Soundbites for sharing• LINKBACKS
And TH
EN
Wha
t?!? Then
• Set Goals• Research Your
Competition & Keywords
• Plan Your Strategy• Implement Changes• Measure Results• REPEAT, REPEAT,
REPEAT
Final Words of AdviceDon’t Believe EVERYTHING You
Hear…Read…See…Find...
And TH
EN
Wha
t?!?
• Ranking #1 Overnight IS IMPOSSIBLE!
• No SEO Specialist can promise you results or position. If they do STAY AWAY.
• Black Hat SEO is BAD• SEO can NOT be
automated• Google will NOT figure
it out so work WITH them