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Erin [email protected] 630 453 1782
emense.is simplyerin.com
Growth Account ExecutiveEligible
10/2015
CoFounder & CEOEmense
6/2013
Freelance DesignerPropoint Graphics
8-10/2016
Freelance CreativeSimplyErin.com
2/2013-6/2013
Designer THE GUILD
9/2012-2/2013
Manage customer accounts to optimize integration and best use of Eligible products. • Actively manage 200 customer accounts, a book of business worth $4MM• Prospecting, product education, contracting, customer support• Made marketing emails, follow ups, and calls to encourage conversion• Scheduled calls, travel, and meetings for sales and strategic partnerships• Acted as administrator for the entire executive team, office operations, contracting
legal, marketing, design, and PR• Designed investor presentations and customer-facing materials
In 2 years, raised over $3.5MM for startup clients with branding and communication services. Clients spanned nonprofit, tech, food, fashion, design, finance, and CPG industries. Additionally, cofounded ThreadFarer, on demand business apparel, as CMO, which reached the final round at ERA (Entrepreneurs Roundtable) in 2015.• Offered 3 modular product kits that support the most common startup needs:
identity, communication, and funding.• Business development, client relationship management, creative team building,
contract negotiation, and creative strategy in US and China. Creative copy writing for clients and Emense marketing.
• Designed identities, packaging, icons, presentations, pitch decks, business cards,stationary, branded greeting cards, one pagers, promotional booklets, websites, apps,& videos for Emense and clients, including startups, nonprofits, small and mediumsized businesses, VC Firms, and other design agencies.
For clients including Facebook, Google, LogMeIn, al tayer, and more, designed internal and external sales and marketing presentations.• Facebook small businesses customer pamphlet• al tayer internal and pitch presentations• Sales presentation LogMeIn
Freelance design and creative for large and small companies and nonprofits. • Red Bull Soccer Team web marketing• Lincoln Center invitation and signage design for shows and special events• Unleashed NY Women’s empowerment nonprofit re-brand and event design: New
brand language, slogan, symbols, core graphics, sponsorship booklet design and pro-duction, fundraiser invitations and collateral, t-shirts for all program participants
• Creative Directed and designed packaging and website for Fiona’s Favorites, gourmetdog treats
• Creative directed and designed hair product packaging for ProfessionalSalon Solutions.
Designer in 15 person creative team that made brand experiences for clients including Nike, Martha Stewart, Adidas, TED Active, Target, Acne, and SXSW.• Experiential, 3-D and 2-D Design• Designed retail spaces, storefronts, tradeshow booths, concert and conference in-
stallations, promotional events, exhibits, posters, signage, vinyl signage and wraps• In-House Needs: designed client presentations, capabilities deck, instructional instal-
lation construction manuals, and interior office graphics, photographed and photo-edited company work
• Promoted to lead designer on TEDActive exhibit with Lincoln Motor Company
Education SYRACUSE UNIVERSITY College of Visual and Performing Arts BFA Communications Design & Concentration in Illustration & Entrepreneurship 2012
ReferencesJordan PeixotoSherry FuRob WallaceJim ConfaloneMeng Shuicontact info available upon request
Testimonials“You’re so smart, you’re probably gonna take my job!”- Matt Tarosky Creative Director @The Guild
“Branding 101 was both insightful & fulfilling. I really learned a lot. Your definitely a difference maker in regards to your craft/marketing.”- Akhtab Muhammad
Founder @ Stam1na Apparel
Awards3rd Place Google Startup Weekend First Place Audience Choice Award
Book Art in Everson Museum 2010Art Show at XL Projects 2009
Video Art in Everson MuseumSitting Still contest 2009
Hobbies
Fortune Cookie Fortune Collector
RunnerAvg 4.18 mi./day
Amateur NovelWriter
Secret Bar Explorer
